BREAKING: Ferrari
$RACE is down -7.57% today after unveiling its first fully electric car.
The company officially debuted the "Ferrari Luce," a 1,050-horsepower vehicle starting at a price of β¬550,000.
While the car boasts extreme acceleration numbers, investors are highly skeptical that traditional buyers want a silent, heavy electric vehicle.
Its 2030 revenue projection also came in at β¬9 billion, nearly β¬800 million below what analysts were expecting.
The stock is now down 41% from its February 2025 peak, One of the worst stretches in Ferrari's history as a public company.
Ferrari's entire brand is built on scarcity, combustion engines, and exclusivity. Investors are not convinced its customers want a silent electric car, no matter how expensive it is.