@targetdatacorp profile picture
Target Data @targetdatacorp

Target Data is a performance marketing agency fueled by data and focused on results.

Joined January 2011
  • Tweets 397
  • Following 172
  • Followers 296
259 Photos and videos
Marketers that approach creative, media, and planning in silos are finding it harder to make adjustments – a challenge made all the more difficult when their efforts lack clear, data-driven understanding of what drives revenue for their business: targetdatacorp.com/the-siloe…
2
1
Learn what #marketers should be doing right now to prepare for when people get back to working, shopping, traveling, and going about their lives. targetdatacorp.com/things-yo…
Learn how #marketers can use history to navigate the #coronavirus. targetdatacorp.com/how-marke…
1
We are working hard to help our clients and partners adapt their media strategies to the rapid changes brought on by #COVID19. Read some of our observations and recommendations for how to proceed with adapting your strategies: targetdatacorp.com/a-message…
An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: targetdatacorp.com/5-questio…
If your TV buying strategy hasn't evolved since the 90s, it's time to update to a more targeted and measurable approach. It's time to think #ConnectedTV. deloitte.com/us/en/insights/…

2022 Digital media trends, 16th edition: Toward the metaverse

As Gen Z and Millennial entertainment choices gain favor across the globe, social and gaming experiences compete head-to-head with video for consumers’ attention.

deloitte.com
Download our 2020 Marketing Essentials to learn why #marketers must leverage #data combined with world class #UX and brand storytelling to drive meaningful customer experiences. info.targetdatacorp.com/2020…
“Focus on solving real business problems not on designing technology.” See what other insights our Co-Founder and CEO, @rshelleman, shared with @martechcube: martechcube.com/interview-wi…

Interview with Co-Founder and CEO, Target Data – Ross Shelleman - MarTech Cube

As founder and CEO I set the strategic direction and have overall responsibility for Target Data. This year I spent a lot of time on M&A This year we completed

martechcube.com
Utilizing a managed Customer Data Platform eliminates the need for brands to invest in expensive databases and technology. #ManagedCDP targetdatacorp.com/the-benef…
Through our managed CDP, brands gain a deep understanding of their highest-value customers and prospects without having to invest in expensive technology. #peoplebasedmarketing info.targetdatacorp.com/cust…
Target Data retweeted
David T Perry @DT_Perry
4 Dec 2019
Jason Stutes of BBQGuys says Target Data has helped his company find its best customers - and market to them. @FurnitureToday @BBQ_Guys #ftleadership
2
3
Excited to discuss how a people-based #marketing approach helps companies across various industries market smarter!
Furniture Today @FurnitureToday
4 Dec 2019
Interesting mix of panelists at FT Leadership Conference for Data Revolution Panel: A data company, The Shedd Aquarium and BBQGuys. Target Data’s Marshall Gibbs is moderating. People-based marketing is critical. @targetdatacorp #ftleadership
1
1
Our CEO, Ross Shelleman, shares insights on what it takes to work at Target Data.
Jeff Hyman @RecruitRocks
21 Nov 2019
Ever wonder how you see ads online that are so targeted to your desires, it’s like they read your mind? @targetdatacorp makes it possible. In this 20 min conversation, CEO @rshelleman shares how he assesses candidates & the challenges he’s overcome: RecruitRockstars.com/Podcast
"Brands must challenge themselves and their teams to thoughtfully push the envelope in addressability while ramping up their use of #PeopleBased planning across the board." adexchanger.com/tv-and-video…

The Balancing Act Between Addressable And People-Based Marketing | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephanie Russell, client development officer at Dentsu Aegis Network....

adexchanger.com
An exciting day today as Target Data announces we have acquired @SocialFulcrum, a leading #Facebook & #Instagram direct response agency! businesswire.com/news/home/2…
1
Don't miss our panel session: The Data Revolution That Lets You Reach Your Ideal Consumer
Furniture Today @FurnitureToday
16 Oct 2019
LEADING AT THE PACE OF CHANGE: Our 2019 Leadership Conference will deliver laser-focused panels and presentations aimed at arming industry leaders with the strategies and tools necessary to master this dynamic retail environment. Register today! bit.ly/leadershippromo
0:30
1
1
Are you leveraging your data for #marketing execution?
Furniture Today @FurnitureToday
10 Oct 2019
Three types of data can be used to increase advertising accuracy, according to Target Data's Marshall Gibbs. Find out what they are here: @targetdatacorp #advertising furnituretoday.com/furniture…
“By tying marketing activities directly to sales, Retail Marketers can not only maximize revenue outcomes but also end the debate over the business impact of their efforts.” #peoplebasedmarketing #performancemarketing martechseries.com/mts-insigh…

Four Measurement Best Practices for Retail Marketers

The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as...

martechseries.com
It's o-fish-al! We can't wait to dive into @floridaaquarium's digital strategy! targetdatacorp.com/the-flori…
Target Data retweeted
Furniture Today @FurnitureToday
26 Sep 2019
Marshall Gibbs from @targetdatacorp shares information about where data can be acquired with attendees of the #pbmnext conference.
0:45
1
4
Load more