Analyst in UC, CX & digital workplace. Founder of So What? Now What! I cut through hype, decode signals & help vendors make confident strategic decisions.
Joined August 2007
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#Cisco Q3 2026 Earnings underscore a decisive transformation: the company has officially transitioned from a diversified networking provider to the foundational architect of the #AI data centre.
Further reading: sowhatnowwhat.co.uk/post/ins…
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NiCE Konecta: a Global Platinum partnership to advance agentic AI customer experience — autonomous execution and industry-ready workflows. Read more: wix.to/U4IJe6w
#AgenticAI #CX #AI #NiCE #Konecta
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Influence alone won’t persuade analysts in 2026. Evidence does. Learn how to build AR programs around telemetry, continuous signals and transparent outcomes. Read the full post: wix.to/bGH6YHo #AnalystRelations #B2B #DataDriven #Transparency
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Headline: Salesforce launches Headless 360 — decoupling CRM data and AI from the UI so developers can plug Salesforce intelligence into any app via APIs. Short read: wix.to/CdYrhuO #Salesforce #Headless360 #APIs #CRM
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Adobe’s CX Enterprise pushes enterprise CX toward agentic orchestration — real-time, AI-driven cross-channel experiences. Quick strategic analysis: wix.to/0lxIMjr #Adobe #CX #AI #MarTech
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Otter.ai’s new Conversational Knowledge Engine turns meeting audio into a searchable enterprise knowledge graph — aiming to be the system of record for spoken intelligence. Read more: wix.to/L0BMRxI #AI #OtterAI #KnowledgeGraph
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Zoom Phone Mobile brings compliant enterprise calling to the native mobile dialer — tackling shadow IT, adding AI summaries, unified governance, and reducing TCO. A big move for regulated orgs. wix.to/xJde3lW #ZoomPhone #Compliance #MobileSecurity #AI
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The EU AI Act rewrites the rules: €35M fines, a move to audit‑ready AI, and a surge in liability insurance. Vendors must sell provenance, not just performance. Read the analysis: wix.to/uzubLKo #EUAIAct #AICompliance #AIRegulation #Infosec
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RingCentral’s RCS agentic AI move could turn business texts into verified, actionable interactions — a big step beyond SMS. Read more: wix.to/pfED8s7
#RCS #AgenticAI #RingCentral #Messaging #EnterpriseTech
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For #B2B vendors, a modern press release is no longer just an announcement for journalists and analysts; it is a structured data asset that must satisfy both the human buying committee and the AI algorithms that inform them. #strategicmarketing
sowhatnowwhat.co.uk/post/mod…
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Why "So What?, Now What!" Helps You Through Analysis Paralysis
sowhatnowwhat.co.uk/post/rel…
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Salesforce’s launch of Headless 360 today (15 April 2026), marks a fundamental strategic repositioning from a SaaS application provider to a provider of enterprise agentic infrastructure.
Here is my take on the #CX strategic reality. sowhatnowwhat.co.uk/post/sal…
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#ZohoDay25 Mani Vembu talking about Zoho’s composable architecture. Changing the app to suit the workflow, not changing the workflow to suit the app, IMO.
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#ZohoDay25 - kicks off with an intro. Primary focus is enterprise. This is going to be interesting!
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Check out my latest article: The Perils of AI-Generated Misinformation and Disinformation linkedin.com/pulse/perils-ai… via @LinkedIn
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