Analyst in UC, CX & digital workplace. Founder of So What? Now What! I cut through hype, decode signals & help vendors make confident strategic decisions.
#Cisco Q3 2026 Earnings underscore a decisive transformation: the company has officially transitioned from a diversified networking provider to the foundational architect of the #AI data centre.
Further reading: sowhatnowwhat.co.uk/post/ins…
NiCE Konecta: a Global Platinum partnership to advance agentic AI customer experience — autonomous execution and industry-ready workflows. Read more: wix.to/U4IJe6w#AgenticAI#CX#AI#NiCE#Konecta
Influence alone won’t persuade analysts in 2026. Evidence does. Learn how to build AR programs around telemetry, continuous signals and transparent outcomes. Read the full post: wix.to/bGH6YHo#AnalystRelations#B2B#DataDriven#Transparency
8x8 unveils AI Studio, Silent Mobile Authentication and an Integration SDK — designed to close operational gaps and speed CX deployments. Practical, low-code, carrier-aware. Read more: wix.to/lb6GOkM#AI#CX#8x8#CCaaS#CX
Headline: Salesforce launches Headless 360 — decoupling CRM data and AI from the UI so developers can plug Salesforce intelligence into any app via APIs. Short read: wix.to/CdYrhuO#Salesforce#Headless360#APIs#CRM
XOP > CDP? The Experience Orchestration Platform is turning CX into real‑time, AI-driven action — potentially replacing CDPs as the enterprise control plane. Read the short breakdown: wix.to/KIchqI7#XOP#CDP#MarTech#AI#CX
Otter.ai’s new Conversational Knowledge Engine turns meeting audio into a searchable enterprise knowledge graph — aiming to be the system of record for spoken intelligence. Read more: wix.to/L0BMRxI#AI#OtterAI#KnowledgeGraph
Zoom Phone Mobile brings compliant enterprise calling to the native mobile dialer — tackling shadow IT, adding AI summaries, unified governance, and reducing TCO. A big move for regulated orgs. wix.to/xJde3lW#ZoomPhone#Compliance#MobileSecurity#AI
The EU AI Act rewrites the rules: €35M fines, a move to audit‑ready AI, and a surge in liability insurance. Vendors must sell provenance, not just performance. Read the analysis: wix.to/uzubLKo#EUAIAct#AICompliance#AIRegulation#Infosec
For #B2B vendors, a modern press release is no longer just an announcement for journalists and analysts; it is a structured data asset that must satisfy both the human buying committee and the AI algorithms that inform them. #strategicmarketingsowhatnowwhat.co.uk/post/mod…
Salesforce’s launch of Headless 360 today (15 April 2026), marks a fundamental strategic repositioning from a SaaS application provider to a provider of enterprise agentic infrastructure.
Here is my take on the #CX strategic reality. sowhatnowwhat.co.uk/post/sal…
#ZohoDay25 Mani Vembu talking about Zoho’s composable architecture. Changing the app to suit the workflow, not changing the workflow to suit the app, IMO.
What would I love to see in @Zoom Docs? A native feature to directly import RSS feeds. I can add RSS feeds to @NotionHQ using the "News Wall" widget from RSS.App, but it could be a lot simpler!