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Charged up for WNBA All-Star?
RT this with #THEDEWZONEENTRY and follow us to enter for a chance to win a trip to AT&T WNBA All-Star 2022 in Chicago and MTN DEW and
@WNBA prizes like a signed @_ajawilson22 jersey!
US res, 18 Ends 6/20. Rules: bit.ly/3xpyUsY
That’s a Wrap! Our gifts for kids in Families Network of Western Connecticut are looking holly jolly and are ready for the big guy! Unwrap the whole story at tinyurl.com/r6ro7m5
The elves at tD have been busy this week! Here’s a look behind the wrapping paper at our gift-wrapping event for Families Network of Western Connecticut. Check out: tinyurl.com/r6ro7m5 to learn more
Last, but certianly not least, Jarrod Dicker, VP of Commercial Strategy, Technology and Development @washingtonpost, talks to Ad Age Editor @slarkpope about what the media company of the future looks like. #AdAgeNext
Those who come to the event control how it’s trending in social... and we adapt to them and what they’re talking about - @MoanaLuu Chief Content and Creative Officer @Essence#AdAgeNext#sociallistening
When it comes to data, “there’s going to be a bifurcation of the haves and have-nots, those that have first party data from logged in users and those who do not.” - Josh Stinchcomb @DowJones#AdAgeNext
Diverting engineering resources and data scientists away from innovation, to plan for privacy compliance with GDPR and CCPA... big companies have the resources but smaller companies do not and will feel the impact more heavily. Adapting to a privacy-first world - #AdAgeNext
As cookie targeting goes away or becomes less viable, we’ll have to go back to resorting to last-touch attribution and the consumer digital journey becomes unclear again... less visibility across the web has big implications #acquisition#analytics#AdAgeNext#privacy
In a Privacy-First World contextual targeting will likely make a resurgence, but can we reap the same benefits of programmatic?? Talking Privacy at #AdAgeNext
“There’s about to be a big chunk of (targeting) visibility taken out of digital advertising... think retargeting a foundation of digital advertising... as that becomes less viable what happens next?” - Josh Stinchcomb @DowJones#AdAgeNext
Jessica Pels @Cosmopolitan on e-commerce links in stories: “We need to continue to prove to our reader we don’t have nefarious intentions...it’s very important from an editorial integrity viewpoint.” #AdAgeNext
“On the advertising side, we think it’s going to be a one-stop-shop,” says Pam Wasserstein, President of @voxmediainc, on Vox Media’s acquisition of New York Media. #AdAgeNext
When it comes to subscription acquisition and retention “be clear and focused about the job we are fulfilling for the subscriber...” Pam Wasserstein, President, @voxmediainc#adagenext