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Content Strategy Inc @team_CS_Inc

We're a small consultancy that helps large organizations make better content.

Joined December 2013
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Content Strategy Inc@team_CS_Inc
25 Jan 2022
As the new year begins, we’re switching things up. We want to spend more time focusing on our work, growing our skills and knowledge, and providing the best possible service to our clients. That means shifting away from social media, for now.
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As the new year begins, we’re switching things up. We want to spend more time focusing on our work, growing our skills and knowledge, and providing the best possible service to our clients. That means shifting away from social media, for now.
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But don’t worry! You can always visit us at contentstrategyinc.com to find great content strategy resources or learn about our services. We can’t wait to engage and work with you all in new and exciting ways in 2022!

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Completing a competitive analysis can help you understand the industry you're operating in, and how it's evolving. Simplify the process using our free digital competitive analysis template download. #ContentStrategy #ContentTips ow.ly/50Xw50GuOFh
Does your content make the grade? Content scorecards are a great way to demonstrate content strengths and weaknesses to busy stakeholders. When user testing isn’t an option, scorecarding is a fast and effective way to assess content. #ContentStrategy contentstrategyinc.com/how-t…
The CSI team is at #RRS21, and we're going into Day 2 with an amazing talk about designing an inclusive participant experience. "Mapping the experience encourages us to think about participating in research as a journey, not an event." - @tylergindraux @radresearchvan
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Stop fishing for likes. 🎣 It's time to get specific when defining success for your content. Here are some examples to get you thinking about measuring your content with KPIs. #ContentStrategy #ContentTips contentstrategyinc.com/using…

Get specific with your success: Using KPIs to measure content | Content Strategy Inc.

KPIs are the basic measurement of success. Here are some examples to get you thinking about measuring your content with KPIs.

contentstrategyinc.com
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Don't ruin a good question with a bad format. When writing online surveys, make sure you're using the right format for each question. You'll collect better information, and it will be easier to analyze the data you've gathered. 👉 contentstrategyinc.com/onlin… #ContentStrategy
Infographic about how to format questions in online surveys.

ALT Infographic about how to format questions in online surveys.
Want accurate and meaningful results? A useful survey takes planning. Decide early on who you’re targeting, how many participants you need, and how you’ll reach them. contentstrategyinc.com/onlin… #ContentStrategy
Infographic about sample sizes and distribution methods for online surveys.

ALT Infographic about sample sizes and distribution methods for online surveys.

#OnlineSurveys are a great way to measure attitudes or behaviours around content. But don't click send just yet! Follow these #guidelines to help maximize the number of participants who complete your surveys and collect more useable data. Read more 👉 contentstrategyinc.com/onlin…
Infographic about creating online surveys. Explains how to create more effective surveys by asking questions that are clear, brief, well structured, and that avoid bias.

ALT Infographic about creating online surveys. Explains how to create more effective surveys by asking questions that are clear, brief, well structured, and that avoid bias.
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Chances are your organization's content isn't being written by one team. Content people can be scattered across team and departments. Implementing a content strategy working group can help keep content aligned and on track. #ContentStrategy contentstrategyinc.com/imple…
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A lot of “required" regulatory content isn’t really required at all. People just think it is, or it's on the website "just in case". It might even be there because no one knows where it SHOULD go. Thankfully, there's a better way to do it contentstrategyinc.com/regul… #ContentStrategy
Infographic on how to publish and maintain regulatory content on your organization's website.

ALT Infographic on how to publish and maintain regulatory content on your organization's website.

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It feels great to wrap up a project, doesn't it? Unfortunately (or perhaps fortunately), content strategy isn't a project. It's an approach and a discipline. But it doesn't always have to be. #ContentStrategy #ContentTips #Project contentstrategyinc.com/conte…

Two types of content strategy projects: Foundational and discrete | Content Strategy Inc.

There are two distinct types of content strategy projects: foundational and discrete.

contentstrategyinc.com
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Sometimes, a formal content strategy isn't an option. But content considerations don't need to take any extra time or budget. Here are 3 ways you can include content in your current methodologies 👇 #ContentTips #UX #ContentStrategy contentstrategyinc.com/addin…

Adding content to your UX methodologies | Content Strategy Inc.

Adding content considerations to your user experience research and designs doesn't need to take extra time or money. Simply apply a different lens.

contentstrategyinc.com
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Who’s responsible for the #Content on your website? Is anybody in charge? Maybe it’s you? Knowing who makes the decisions is important. The authoring and governance models you choose will have a big impact on the resulting quality of your content. contentstrategyinc.com/autho…

Authoring and governance models | Content Strategy Inc.

Authoring model and governance model refer to who's responsible for creating content and making content decisions within a company.

contentstrategyinc.com
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Not every #CTA is created equal. Here are some tips to help you sort through the myriad of "Click heres" and "Read mores" on your website. Want to know more? You can read the full post on the CSI blog👇 contentstrategyinc.com/stron… #ContentStrategy #ContentTips
Infographic explaining how to create stronger calls to action (CTAs).

ALT Infographic explaining how to create stronger calls to action (CTAs).
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If your website is governed by less-than-ideal #ContentManagement practices (or none at all), it may be time to switch things up. Keep track of your content throughout its #ContentLifecycle, with the help of some of our free resources. #ContentTips contentstrategyinc.com/artic…
DON'T assume your content is perfect. DO continue to learn, revise, and improve. Need a refresher on customer-focused content? Get the full list of tips on the CSI blog 👇contentstrategyinc.com/custo… #ContentStrategy #ContentTips
An infographic showing the do's and don'ts of writing customer-focused content. Don't: - focus on what you sell. - expect to get it right the first time. - assume your customers are just like you. Do: - provide content that is relevant. - get customer feedback and revise. - reflect your customers' motivations, emotions, and context.

ALT An infographic showing the do's and don'ts of writing customer-focused content. Don't: - focus on what you sell. - expect to get it right the first time. - assume your customers are just like you. Do: - provide content that is relevant. - get customer feedback and revise. - reflect your customers' motivations, emotions, and context.
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In part 2, learn how to effectively map #Content to different stages of your #CustomerJourney. When you’re done, you'll know what content your customer values and when they want it, so you can design for better content experiences. #ContentStrategy contentstrategyinc.com/mappi…
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#Personas tell you who your key users are. #CustomerJourneys tell you why and how they interact with your company. Now, let’s talk content. 💬 Every customer touch point is an opportunity to impact the customer experience through content. Here's how. contentstrategyinc.com/conte…
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Resilience is important when you work in a content role, but personal resilience can only go so far. Learn how to foster #resilience in your team, to build a stronger and more supportive culture around content. Read the blog post 👉 contentstrategyinc.com/artic… #ContentTips
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