I'm a freelance web analyst. I also write how-to guides for digital marketing and product people. Find me on BlueSky @technicallyproduct.bsky.social
Joined August 2018
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I know this isn't the airport and I don't need to announce my departure... but I'm taking a break from Twitter. Elon Musk's ill-informed and irresponsible comments about the UK have made me uncomfortable being here. Currently I'm checking out BlueSky: bsky.app/profile/technically…
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Struggling to stay on top of developments in technical SEO? I'd recommend taking a look at Tech SEO Tips newsletter. The fact that this week's edition mentions one of my articles only serves to highlight what an excellent resource it is ;)
3 Aug 2024
Roll up, roll up for another weekly edition of Tech SEO Tips Newsletter.
This week we explore the importance of Organisation schema and show some tools you can use to help generate your own JSON-LD markup.
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SEO question! I have a client with inbound links to a non-canonical version of a page. Is Google smart enough to attribute the link equity to the canonical version of the page?
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Anyone used the "codeless" ad units in Google Ad Manager (GAM)? Do I still need to define the slot in the Google Publisher Tag, or are they completely codeless?
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Every day's a school day when you're self-employed. Nearly four years in, I've just had to generate my first 'statement of account' for a client. Until now it's just been invoices. Have I levelled up my accounting game?!
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Want to create high-value custom reporting for your clients in GA4? Need to know the difference between reports and explorations? I've got you covered!
23 Jul 2024
New on @Wix SEO Hub🔥 Customize reports in GA4 to inform clients and secure buy-in dlvr.it/T9yZg5
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Wrestling with Looker Studio today! Its latest party trick is resetting the date range control every time I add or change a filter...
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Like all the very best tips, this is blindingly obvious in retrospect! And yet had never occurred to me. Nice one, Chris
22 Jul 2024
SEO Tip: Want to get around Search Console's 1,000 row limit? Simply create a report in Looker Studio to unlock a lot more query data:
If you manage a site that gets a lot of query data, than Search Console's 1,000 row limit oftentimes isn't enough. While you'll have data about the top queries to your site, you'll lack insights about longer tail & lower competition queries that you could optimize for. As well, you'll be limited in how much data analysis you can do around your entire keyword set.
Fortunately, you can get a lot more query by creating a simple table Looker Studio. Here's how you do it:
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Signed up for a very well known automation service on Friday afternoon using a work email address. Logged back in this morning to find nine emails from them! OK, you automate your email campaigns too, I get it - but everything in moderation please
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B2B publishing and media sites - please consider joining my benchmarking group on Databox! It's free, and will let us see benchmarks for key GA4 and Search Console metrics benchmarks.databox.com/group…
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Just discovered that @mixpanel computes sessions on the fly! So you can change the session definition and see how it affects historic data. That's really nice
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Definitely going to try this out! I've been working on a few enhanced conversions implementations recently
8 Jul 2024
New Chrome extension "EC Assist" to help with implementation of enhanced conversion.
Super helpful tool. #PPCChat
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Take it in. The first female chancellor. The first housing secretary who's actually lived in social housing. The first education secretary who was on free school meals. An energy secretary who actually believes in aggressively fighting climate change. Not a bad afternoon.
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I know US date formats can be confusing to us Brits, but I genuinely have no idea when this Google Ads account was canceled. 2058? 1958? 2028? 2002?
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Today I used Pandas to merge eight DataFrames at once! I know it's only Monday but I think this week has peaked
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I've been asking my clients whether they need any help exporting their Universal Analytics data. Results so far:
* Already done it themselves: 1
* Don't need the data: 1
* Need help: 1
Others yet to reply...
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I'm definitely in there somewhere
As much as we love delivering events, we also enjoy attending them ourselves. There's nothing like being part of an event community! Speaking of which, we've been trying to spot our Head of Analytics, James Clark, at the @Mixpanel EMEA Customer Forum...
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Looking to export your old Universal Analytics data using the Google Sheets add-on? Here's how to work with combinations of metrics and dimensions, pivot your exported data in Google Sheets, and much more. Just don't miss the deadline! technicallyproduct.co.uk/ana…
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There's a new pizza place near me called Pizza Pizza. Its signature pizza is also called Pizza Pizza. So tonight I had a Pizza Pizza Pizza Pizza pizza!
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