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founders. forget steve jobs. jalen is now our prophet.

KNICKS. IN. FIVE. ✅

probably 5k people on the street in west village right now for the knicks only other thing that would being this kinda crowd out is 1st contact with aliens

my mayor is muslim my bagel is jewish my cream cheese is chive my Knicks in five

cool technical launch video - very nice animations aligned to their brand - sound fx are elite - good music choice - good use of text on screen to emphasize narration - classy vibes overall but - parts of the script are a little cheesy (like the last 2 lines) - a little slow to start - would have noted how issues with agents impact a business (lost rev, user churn, etc) I think this may be the best text and graphic animation-heavy launch video. these tend to be pretty cringe and cookie cutter since AI can now generate them on the fly, but this comes off extremely tasteful. arsh is one of the best brand-oriented founder I know so it makes sense that his video would be really dialed in on that side. also the product is killer

San Francisco when SpaceX IPOs

it’s happening

it’s a great day for broadway

today elon became a trillionaire and thousands of people became millionaires but wealth is never enough to motivate people to do big things its mission, self-belief, and a chip on your shoulder

the craziest thing about San Francisco its sideshow culture one of the most talented videographers I know is self-producing a feature film on it if you want to support local art/culture, donation link below

beautiful launch video - love how aligned to linear's brand this is. everything is perfectly dialed in. - music sets the perfect tone - really creative & original approach in general (esp with the projected text / UI) - great seeing real users - really authentic broll and user discussions - shots are really nice in general but - would have got to the point of what they're launching faster. - need a scroll stopper. "linear is a shared context system for teams" as the first line is boring and confusing - the live speech is pretty awkward without an audience. who is Karri talking to? would have had a live audience reacting to the announcement. - would have had much clearer text for the specific things they're announcing. currently too hidden or hard to read. think this is a great example of what a dark/chic brand can do with music to make the product feel uplifting/happy rather than scary (usually the case for dark brands) the rule for looking off camera while talking is that you are either doing documentary style interview or there is a clear audience or person you're speaking to. v awkward if neither is true (in this case for linear).

incredible launch video - very very original concept - founder is super authentic and compelling when he talks - elite editing given how few different shots there are - animation on the character is spectacular. looks like a pro worked on this. - dialog between founder and character is great and paced nicely - brilliant idea focusing on key questions people ask about their space - sound fx and music is solid - great scroll stopper, bold statement, social proof, etc but - only feedback is to add captions this is might be my favorite launch video of last 6 months. the biggest thing they nail is simply copying a PROVEN format from YouTube/film/TV. the physical board with google queries on it is something I've seen on tons of YT videos but have never seen on a launch video. and the animated character closely parallels pixar's characters. had they tried to change even a small piece of this or not executed it well, this wouldn't have hit as hard. not only is this an easy hack for coming up with video ideas, but it ALWAYS works. Founders Fund just did it with reality TV, TBPN did it with ESPN. spectacular work

cinematic slop launch video - very good scroll stopper but - no idea what the product is - cam quality is a tad low enough where the whole thing feels low quality - acting could be better - cliche storyline - UI and AI voice makes the product feel fake two biggest issues with this are: 1. this cinematic angle almost never works for startups. partially because it pits you against ACTUAL cinema (which you can never compare to) and partially because it requires people to give a shit about your brand for them to pay attention (which no one does) 2. european characters for investors. you want viewers to believe the most elite people in their industry are using your product. I'm sorry to say, but european investors are not considered elite by any measure, especially compared to American and Bay Area investors specifically. generally would advise any startup over-indexing on european influence for any video, especially on X where the connotation is generally unfavorable across the board. unless you're a travel startup.

knicks. in. five.

one of the best montage videos I've seen - editing is absolutely elite. amazing attention to detail - the music is perfect. super nostalgic feeling. - font choice was great - sound fx flipping between text is great but - some shots don't correspond nicely - the delivery of the narrative would be more powerful if it was a recording of a speech or something (feels a little in authentic - voice in the background interferes with narrative - could be slightly shorter nearly perfect though. if you're gonna do a montage video like this take notes.