I own a cool customized Royal Enfield motorcycle office. Rode it daily, but now its art in my office as I live in NYC.
The green one is mine. The red one is what it looked like before customzing.
I love Royal Enfield motos, in part, because its the world’s oldest motorcycle brand in continuous production.
The story behind it:
- Royal Enfield was launched in 1901 in England
In 2000, the company was bleeding cash, selling only 25,000 bikes a year
- Enter 26-year-old CEO Siddhartha Lal, a cool Indian entrepreneur who’s father started a big car co in Indian. He bought the business.
- Royal Enfield was a conglomerate stretched thin across 15 different businesses, including tractors, garments, and footwear. Lal realized they were mediocre at everything.
- So, he divested 13 of those 15 businesses, putting all his chips on a cool but broken motorcycle brand.
- Doubled down on heavy, retro, premium machinery while competitors were building cheap, plastic commuter bikes
- Now they sell close to 1 million bikes a year, dominating the global mid-sized market.
- I bought mine for like $5k or $6k. They're cheap and high value. (then i spent more customizing)
- Like most British vehicles...the mechanic were eh. But now these things are bullet proof.
I know I have a lot of Indian followers. These things are everywhere there. Super cool.