Reaching! (CIRCA '26)
Our new spec ad features @Nike 's Naija Jersey and was made with my friends β€οΈ
In frame - @ohizjnr_ & @234legacy5907
Felt led to do this after a short but insightful conversation with @thealienvisuals π«‘
Directors, make we talk small. we need to wake up. Section 89 of the Copyright Act is being debated. Billions in levy funds are being discussed. And guess who is not in the room? Us! Stay with me o!
Iβm triggered. We complain that our predecessors couldnβt unite. Yes they let ego and popularity ruin structure and their vision. So what exactly are we doing differently in 2026? With all these information we have?! IRE O!
The quicker we insert ourselves into IP conversations, the better. Ownership is power.
Structure is how we can activate it. Conversation is currency. Directors in Nigeria and across Africa, we need to organise. Not for ego. For economics. This is no more a popularity contest!
This is about being recognised as an ownership class in the creative economy. If we are not building structures, we will always be contractors. In Hollywood, directors negotiate backend.They form guilds.They build companies.They sit in policy rooms.We need that level of thinking!
The law did not exclude us directors The structure did. If we do not retain rights, co produce, or own through your company, we are continually going to be invisible in policy conversations. This is bigger than shoot money. Stay with me o!
That structure keeps us outside every long term revenue ecosystem. Labels are arguing! CMOs are arguing. Representatives are arguing! Because they own IP! We Directors / Filmmakers canβt even have a conversation. Because why?? We do not own shit! π€‘
Note o! This levy is about compensation for infringement. It rewards ownership Not hustle, Not aesthetics, Not vibes, Ownership. Most of us direct music videos as service providers. We collect fee. Deliver master. Transfer rights. Shikena!
First drop of the year in collaboration with @ykbonly , this spectacle celebrates his community, his energy, and everything heβs building. This was a dream to create and itβs out Saturday 6PM. See you there π₯ ποΈ