Building Productivity Infrastructure for enterprises to help them turn customer engagement into revenue.
Joined August 2021
- Tweets 9,622
- Following 376
- Followers 74,344
- Likes 8,834
4,180 Photos and videos
Pinned Tweet
24 Sep 2025
After clocking ~30M txs/day, activating 75mn wallets and reaching 169mn users..
We’re excited to finally break the news - The Binary Network is an @avax L1.
This is one giant step forward in our mission to onboard Web2 users onto Web3.
Through Avalanche’s sub-second finality, we ensure loyalty points move at scale across millions of devices.
Full details: thebinaryholdings.com/blog?i…
10
17
41
22,084
Users open a bank app or a large-scale operator's app for a reason. It was never built to be opened without one. That's transactional dependency, users show up when they must and leave when they're done.
TBH's engagement infrastructure builds habitual pull into these enterprise apps. Transforming them into something a user opens out of curiosity, routine, or the quiet sense that there's something in it for them today.
Most enterprise apps are one. Very few are the other. The gap between them is what engagement infrastructure closes.
1
234
Most loyalty programs move value in one direction. Users collect points they rarely redeem.
TBH's engagement infrastructure is built on the same principle but executes it differently. Every interaction returns something tangible to the user, airtime, data, vouchers, real value.
The result is an ecosystem where enterprises generate measurable revenue, users walk away with real value, and every interaction strengthens the next one.
1
316
New infrastructure usually comes with a question mark. TBH's engagement infrastructure doesn't.
Outcomes are built into how it's designed to work.
1. User Activation: By introducing incentivized engagement and real value exchange, users move from passive consumption to active participation.
2. No operational disruption - TBH layers on top of existing apps without touching core systems. Enterprises go live in weeks, not quarters, with zero rebuilding required.
3. Measurable from day one - Engagement, redemption rates, revenue impact. Every interaction produces data that connects directly to business outcomes.
Enterprises don't take a bet on TBH. They activate what they already have.
1
1
247
TBH is built for large-scale enterprises who understand that the next revenue line doesn't always require a new product, it's sitting inside the app they already own.
The enterprises that recognize distribution itself as an asset. Millions of users, recurring app visits, and sustained digital attention are not just operational metrics, they are monetizable opportunities when activated with TBH’s engagement infrastructure.
1
1
218
For large scale enterprises, transforming their current ecosystems, not only adds complexity but requires a tremendous amount of time & resources.
Our solution integrates seamlessly their within current infrastructure without requiring them to change what already works.
The engagement infrastructure enables enterprises to extend user journeys beyond a single utility and build an engagement loop that users return to.
This activates existing user engagement and converts it into measurable economic value.
The outcome is straightforward: incremental value, zero friction, zero risk.
1
211
Most large-scale enterprises have built their apps around bringing users back for a transaction. Bill paid, top-up done, session closed. That counts as a win and in many ways it is. But it's a fraction of what the app is capable of delivering.
An active user doesn't just return, they engage. They spend time, interact with content, respond to rewards, and in doing so generate data, attention, and revenue that a returning customer never produces. The difference in lifetime value between the two isn't marginal, it's structural.
TBH's engagement infrastructure is built to close that gap. Enterprises already have the returning customers. The infrastructure converts them into active users, ones who have a reason to stay beyond the transaction, and a reason to come back before the next one.
The app was always capable of more. Most enterprises just never gave it the chance.
280
Here's how our last week went!
_______________
Links:
1) x.com/thebinaryhldgs/status/…
2) linkedin.com/posts/manitpari…
Around 2016, regular mobile internet access was still limited relative to India’s population.
Mobile internet access was largely concentrated among higher-income users due to the high cost of data. Vodafone and the other carriers, they were pricing data in India at the same level as data in the US.
Over the following years, smartphone adoption accelerated dramatically, and by 2022 India had approximately 800 million smartphone users.
Reliance Jio is widely considered the primary catalyst for the accelerated adoption of smartphones and mobile data in India.
Jio demonstrated that user behaviour can be transformed at scale when value becomes undeniable.
The core insight is that when users perceive clear and immediate value, adoption and engagement increase rapidly.
TBH applies a similar principle to user behavior within enterprise apps.
Our engagement infrastructure increases the value users receive from their interactions. By rewarding engagement and enabling easy redemption, the infra creates a direct value exchange that encourages users to return more often and engage more deeply
586
Users trust an enterprise app. They've downloaded it, logged in, navigated it.
That familiarity is an asset most enterprises don't fully use. TBH's engagement infrastructure builds on top of it. Same app, same interface, now with rewards, content, and experiences layered in. Users don't have to learn anything new. They just have more reason to stay.
Familiarity is the foundation. TBH builds the engagement on top of it.
1
212
Changing a habit is hard.
WeChat didn't get to a billion daily active users by being useful. It got there by becoming unavoidable.
The platform is woven into how users live, pay, communicate, and consume. That's habit formation at scale.
Most large-scale enterprises sit on tens of millions of users and apps that see them once a month. The infrastructure was built for speed of transaction, not depth of engagement.
TBH's engagement infrastructure changes that dynamic. The Engage, Earn, Redeem loop gives users a reason to come back that has nothing to do with their bill cycle.
Rewards tied to real behaviour, content and experiences layered inside the existing app.
Habits don't form around apps. They form around value. TBH builds the infrastructure that delivers it.
195
The more user spends time on your app, the more revenue opportunities surface.
Our ready-to-integrate engagement infrastructure delivers speed and scale, driving real results in just a few weeks.
More user activation. Better retention. Stronger growth.
1
419
Millions of users already interact with enterprise applications (think: telco & banking). TBH’s engagement infrastructure activates user engagement and turns it into a new source of revenue.
No new infrastructure. Just more value from what you already have.
1
351
Around 2016, regular mobile internet access was still limited relative to India’s population.
Mobile internet access was largely concentrated among higher-income users due to the high cost of data. Vodafone and the other carriers, they were pricing data in India at the same level as data in the US.
Over the following years, smartphone adoption accelerated dramatically, and by 2022 India had approximately 800 million smartphone users.
Reliance Jio is widely considered the primary catalyst for the accelerated adoption of smartphones and mobile data in India.
Jio demonstrated that user behaviour can be transformed at scale when value becomes undeniable.
The core insight is that when users perceive clear and immediate value, adoption and engagement increase rapidly.
TBH applies a similar principle to user behavior within enterprise apps.
Our engagement infrastructure increases the value users receive from their interactions. By rewarding engagement and enabling easy redemption, the infra creates a direct value exchange that encourages users to return more often and engage more deeply
847
In mature markets, growth depends on continuously giving users a reason to come back beyond the app’s core purpose.
What is your enterprise app doing today to earn that engagement again?
267
Large enterprises do not adopt new technologies for novelty.
They adopt them to remain competitive.
Why are institutions such as JPMorgan Chase, Mastercard, Visa, and Stripe are partnering, investing or acquiring established companies in blockchain now?
They seek what strengthens the enterprise’s position and helps retain users in an increasingly competitive market.
The same logic applies to the attention economy.
Millions of users are already installed on enterprise apps, but much of that engagement remains non- active.
TBH’s engagement infrastructure turns this dormant attention on enterprise app into a new source of revenue. We introduce varied media, games and commerce designed to increase time spent on the app.
Because staying ahead is about activating the opportunities that already exist within your ecosystem.
1
1
223
Here is how our last week went 👇
_______________________
Links:
1) x.com/thebinaryhldgs/status/…
2) technode.global/2026/05/11/t…
Revenue expansion is rarely another feature release.
It happens when a platform begins creating continuous value during the moments between transactions. When users feel there is always something worth returning for. A reward to earn. An experience to engage with.
Over time, session frequency increases. Participation becomes intentional. The app moves from being opened when needed to being checked regularly throughout the day.
This time users spend on an application represents an opportunity to generate revenue.
TBH’s engagement infrastructure maximizes this opportunity by creating a two-way value exchange, where users earn and redeem rewards while enterprises expand revenue beyond their core services.
298
Google’s “toothbrush test” – where Larry Page insists that new products must be important enough for people to use at least twice a day.
Repeat usage is one of the most important factors in capturing customer mindshare and building a more engaged user base.
High repeat usage = large potential business
The Toothbrush Test is a simple yet effective way to evaluate the potential of TBH’s engagement infrastructure.
Built for repeat engagement, it creates reasons for users to return more often to the enterprise app.
225
Revenue expansion is rarely another feature release.
It happens when a platform begins creating continuous value during the moments between transactions. When users feel there is always something worth returning for. A reward to earn. An experience to engage with.
Over time, session frequency increases. Participation becomes intentional. The app moves from being opened when needed to being checked regularly throughout the day.
This time users spend on an application represents an opportunity to generate revenue.
TBH’s engagement infrastructure maximizes this opportunity by creating a two-way value exchange, where users earn and redeem rewards while enterprises expand revenue beyond their core services.
569