The Bloc Launches “Doing More,” an Omnichannel Brand Experience for Montefiore Health System #DOINGMORE ow.ly/10hnOg
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Taking The Pain Out of Positioning - Committing to a positioning is one of the biggest decisions a brand team will... ow.ly/2FyCqH
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Could 2014 Be The Year of Social Pharma? - Could social marketing—a subject that pharma loves to talk about ... ow.ly/2Fu6lZ
Wearable Health - Not too long ago I was invited into “All Things Crowd,” a group on Facebook that foc... ow.ly/2DQZUA
Health Takes a Holiday - Is it okay to take a break from health? In American culture, as well as many other cult... ow.ly/2DltVe
You’ve come a long way, patient - Once upon a time, the doctor/patient story centered on 2 stock chara... ow.ly/2Bi36w
How a Little SUMO Can Engage the Healthcare Professional - Being a healthcare professional today means being bomba... ow.ly/2B3uZz
Loyalty Through Learning - Can learning programs be designed to deliver customer loyalty? Most marketers agree tha... ow.ly/2zFPkm
I Am Not A Number; I Am A Patient. - Taking treatment personally. Until you’ve walked in the shoes of a patient,... ow.ly/2yQYdu
Igniting The Gross National Happiness Quotient - In Bhutan, the Gross National Happiness (GNH) is an indicator the... ow.ly/2xkdpd
Building New Brand Value in Today’s Changing Healthcare Landscape ow.ly/2xkdpe
Building Is Believing - We often hear, “Seeing is believing,” underscoring a basic truth: that belief is so... ow.ly/2wz9iC
S.C.O.R.E.: Impact Modeling Through User-Initiated Actions - Is your campaign in the 50%? About a hundred years ag... ow.ly/2wqNiW
Breaking Through Barriers to Healthcare - Why do patients avoid or delay taking healthcare steps that they know ar... ow.ly/2wqNiV
5 Ways Brands Can Use Social Media Mining - As the healthcare industry slowly eases itself into the waters of social... ow.ly/2uQ4kY
A Look At Opportunity - The start of a new year brings with it the promise of new opportunities. So, let’s take a mo... ow.ly/2usERB
Our Digital Future: Mass Empowerment or Opium of the Masses? ow.ly/2uiZUt
How To Start A Global War - It all starts with the greatest of intentions: global prosperity, harmony, and peace. Wh... ow.ly/2tFMnL
U.biquitous — Redefining ubiquity for the health and wellness sector ow.ly/2tv6oh
How to make your Big IDEAS come to life… - We are all after the big idea. We ask our teams to think differently and ... ow.ly/2tdqW6