Arlan says startups need founder-led marketing to actually win
"I really, really believe in founder-led sales and founder-led marketing. I think, like, the true marketing is a true founder story, and I really tried to double down on that for the first six months of the company. That's why I was really heavy on Twitter"
"I do not try to chase clout or be a performative founder, because there are a lot of those in this app. I'm not going to name drop, but there are a lot of those in this app who just want to build a company for the sake of building a company and making money"
"I really want to impact billions of people, and that's my primary goal, because I know money is a f*****g by factor. It doesn't really impact what I'm following"
"For DevTools specifically, I’m going to double down on hackathons and events. It’s really important to establish a community"
"A lot of sweaty engineers on Twitter just code all day, but they do not distribute the product, and they end up dying and becoming a dead startup"
"I think distribution right now is most important, more important than ever, and you should double down on doing events. Obviously, the product has to speak for itself, like the product has to be good, but events and posting consistently on Twitter matter because most of the researchers, engineers, and talent are on Twitter. So yeah, just go organic marketing first"