In case you missed it, last week I released our fun game for the run in to @Cannes_Lions 2026 - Croisette or Bust!
Give it a whirl and see how much ROI you can generate, but be careful with your choices, time and money along the way 😂
croisetteorbust.com/?v=3
I was pleased to give my perspective on some of the considerations for brands as relates to their agency reviews in an era of increasingly entangled data processes. CC @neuraliftoff@Digidaydigiday.com/media-buying/one…
Oh yes, @neuraliftoff is coming to Cannes this year! Deep learning right by the deep blue ocean. HMU if you're in town and want to see what we're cooking, and why we're the hottest ticket in data-driven marketing right now 💜
Man @WisprFlow has genuinely changed how I work for the better. Such an amazing tool. Get a free month of pro with my referral link!
wisprflow.ai/r?TIM4250
Wrote this about 2 mth ago and the more I look at it, the more I think you can entirely reimagine the concept of a clean room in the era of AI.
Cluster discovery replaces overlap entirely.
Yeterday's Publicis news clearly has me thinking too much🤔😅
navvix.co/blog/neuralift-and…
In the wake of the $RAMP x $PUB news, worth thinking about whether there is any actual M&A upside for other ad/martech players or if this is banker / founder hype.
If deal rly is an agentic AI play 1st, then access to unique data data context are 🔝 of shopping list... (1/8)
For other holdcos it makes most sense to look at what's next vs kneejerk M&A of legacy assets 👀 Whole sector changing around us new opportunities are opening up. A lot of what WPP's been building via Satalia acq is on the 💰 eg neural nets reasoning on client data. (7/8)
I've spoken a lot about the new AI-native marketing stack of which @neuraliftoff is a part. It's not just about AdCP. There's emergent unicorns doing stuff that leapfrogs clean rooms et al. NVIDIA piling in. Clients building in-house agents. Time for what's next! 💜🍿 (8/8)