We didn’t start with a master plan. We started with a hunch: Family culture matters. And we can shape it with intention. So we ran 8 simple experiments, hit record, and shared what stuck. Here’s what we learned—and how you can try it too.

🎙️ TMIT 27: Parenting Gurus and the Business of Anxiety This week, we explore a topic that hits close to home and raises some big questions: the booming industry of parenting advice and how it’s built on the back of your anxiety. But it doesn’t have to be this way. Parenting challenges don’t reflect failure; they reflect purpose. The hard stuff? It’s what builds strong families. 00:03 Intro & Nerves 02:18 Love-Hate with Parenting Advice 04:21 Repetition as a Business Model 06:27 You’re Already Enough 08:00 The Guilt Loop 10:18 Parenting Is Hard…but Meaningful 13:09 Painkiller vs. Vitamin 20:33 The Psychology of Anxiety Marketing 29:00 The Business Model Explained 43:09 Daily Culture Moments Here’s what we’re breaking down: • Why so much of today’s parenting advice feels rooted in fear • How post-pandemic influencer culture plays on guilt cycles and moments of vulnerability • The psychology behind pain-point marketing (think negativity bias, availability heuristics, and identity triggers) • The business strategies driving influencers like Dr. Becky (Good Inside) and Big Little Feelings • Why phrases like “you weren’t set up for success” might do more harm than good This episode is your reminder that: You don’t need a script to be a good parent. You don’t need a subscription to know your kids. And you definitely don’t need to believe the story that says you’re unequipped.

I’ve been a mom for 8 years. And recently, I can’t get something out of my head. Most parenting advice is management: tantrum scripts, chore checklists, bedtime routines. But families need leadership too: vision setting, values living, belonging rituals. With only management advice out there, we are missing our chance to lead.

You can’t decide who your kids will become. But you *can* decide the environment they grow up in. That’s the work of building family culture.

If we want true belonging in our family, we have to make space for each of us to belong to ourselves first, not just conform to family expectations.

Greg: And that's my fear, is that our kids show up at school in one way to gain friends...and then they come home and they are still active participants in our family culture. But it doesn't carry over. Danielle: Where do you think that fear comes from? Greg: From me doing it

We set out to build a strong family culture and we’re grateful we are pouring this foundation. That said, we want to allow outside energy in (sometimes) as well. How do we make space for that?

Greg opens up about how he saw his choices in school: do I stay true to myself or do I trade authenticity for acceptance? In his own words: “I could be a good person and eat at the losers’ table, or be a bad person and eat with the cool kids.” 🎧 TMIT 19: Belonging - Link in bio

Belonging is being somewhere where you want to be—and they want you too. Fitting in is being somewhere you want to be—but they don’t care one way or another.

Happy MDW everyone! Episode 08 of @themostimpthing is live—and this one’s about Family Money 💰️ “I strive to make implicit structures and beliefs explicit. Making those elements clear to everyone allows a group of people to become a true team.” -@chughesjohnson In this episode, we explore how to make the implicit explicit when it comes to money at home. This isn’t a how-to talk about chores and allowances (no jars labeled Spend, Save, Share here). Instead, we reflect on the subtle ways money influences us—and how to start naming (and questioning) those influences out loud.

Sharing our new 🎤 project: The Most Important Thing the-most-important-thing.bee…

As we embark on an exploration of family culture, we documented ours here various-hen-dd3.notion.site/…