Social media managers, where are you setting the boundaries for how other departments can make social content suggestions?
Additionally, how are you accepting these suggestions? Email? #SMM platform? slack?
What's your take?
Social media managers how many times have you been left off meetings that you should be in?
Then asked to manage the result of the meeting you werenβt in?
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My advice for TikTok creators today is the same as it always is for all creators on the internet every day: You canβt just make content, you have to build community.
Your social media strategy should be doing things people talk about.
Not βhereβs our content calendar.β
Iβd actually love to see a brand run a social strategy where they never post from a βbrand account.β