Another successful client with us only 10 days in😂🎉 Ad Spend To-Date: $816.00 Return: $12,000.00 🤑 ROI: 14.7x As I said, new niche, same customer journey.

We made a big change at the agency recently. As of two weeks ago, astrapixel now qualifies pushes only qualified leads into Google Ads. Manually. Yes, we go through every phone call and lead form you get, and push each lead manually back into the platform. It's a big lift. But this is extremely helpful in three ways: 1) We now know what your cost per MQL is. Not your CPL, but cost per MQL. We expect each one of our clients to close at 20% from MQLs minimum. 2) Google Ads performance improves drastically. When you don't send all leads (job seekers, people offering services, etc) to the platform, your future leads will be so much better. We are already seeing this happen. 3) Our AMs are much more involved now in producing real tangible leads than just numbers on a screen. Our goal is to give the best results to our clients and this was the obvious next step.

Good problems only:

Here's how I explain ad management to clients: You've got a Ferrari. Do you hand the keys to a cheap/inexperienced driver or do you want Max Verstappen behind the wheel? The cheap driver costs you less up front and might tell you that he will get the job done hah. Then he destroys your car and finishes last. Literally the same thing with your ad spend. The person managing your account is moving 5-6 figures of your money every month. Literally one wrong setting and you're burning thousands a day without knowing it. People treat ad management like a commodity and it's absolutely not. It's high-stakes and believe me you want the experienced driver.

$51K in Google Ads spend → $1,143,300 in tracked sales. A 22X return for a high-ticket remodeling client. You might see the CPL of $362. Sounds expensive, until you see the deal sizes. 7 jobs closed, averaging over $160K each. They walk in for a kitchen or a bathroom and often end up remodeling the whole house. How we did this: 1) A dedicated landing page for each service, not one generic catch-all 2) Separate campaigns per service so budget and tracking stay clean 3) Offline conversion tracking. Only pushing (1) in service area (2) qualified leads back into the platform. Not phone clicks lol. CPL means ZERO on its own. A $362 lead that closes a $160K job is the best money this client spends all year.

Best channel to acquire service clients? a) SEO b) Google Ads c) Google LSA d) Meta Ads e) Other?

I think politics is one of the most useless use of your time. It's the biggest time suck because there are infinite amount of problems but there's really nothing you can do about it. People who talk about politics every day are basically procrastinators that avoiding what they need to do (work, working out, family time). Focus on what you control and what moves the needle. For me that's business, investing, and time with my family (wife and Sebastian). If you meet someone and politics is their whole identity, that's probably not a good sign.

Stop trying to sell Ferraris to Honda Civic customers. Target properly.

Most of our clients see results within the first few weeks. Two examples: Starting from scratch: a properly built account, landing page, and conversion tracking working together. That alone moves the needle fast, because most businesses have never had all three done right at once. Existing account: we took a client from $300 cost per conversion to under $140 in the first 30 days. The first few weeks are where we earn the relationship. Get them right and the rest compounds. If your Google Ads are not booking you jobs, I want to take a look at your account. Send me a DM.

Every problem you have can be solved with more work coming in. Use revenue to fix your issues.

11 leads a week, every week, for this landscaping company. Not random spikes. Consistent. → Landscape design projects → Recurring maintenance plans → Larger build packages We've run this account for over a year now. That's the part most people miss. Anyone can get you leads for a month. The hard part is doing it consistently enough that a client stays for years.

If you're under $3M/year, pick one paid channel and go all in. Google Ads is the obvious one (might be biased lol). You're capturing people who are already looking for your service. These are HOT leads ready to buy. Meta is the other play if you like (and have the time) to create demand with creative instead of capturing it. Both work. What doesn't work is running both at half effort. Pick one. Get it profitable. Then add the next.

You don't have a sales or lead quality problem. You just have no volume. You can't close, nurture, or optimize leads you don't have. The bottom line never grows when the top line is dry. If you're not getting enough leads per month, that's the only thing that matters right now. Everything else is downstream.

It's not your Google Ads or your landing page. It's what you're selling. Here's the thing: If you're just showing up as "a plumbing company," your cost/conv will be 5x what it needs to be. Your competition is running offers your leads can't say no to: $69 water heater tune-up $49 drain clean $99 sewer unclog There's zero reason to call you over them. The play isn't to win the lead outright. It's to get in the door cheap, then turn that $69 visit into the $5-10K job. Advertise what they want. Sell what they need.

Marketing isn't complicated: If LTV > CAC, increase spend. That's most of it.

We've spent Q2 deep in our service. Not the sales side. The actual delivery. Specifically, how we handle different clients in different situations: From scratch vs. experienced Competitive market vs. less competitive Low budget vs. high budget And the big one: not just generating leads, but qualified leads (MQLs). Tracked, scored, and tied back to revenue for every client. Delivery is dialed. Now we go on offense (: We're rolling out two offers on the cold acquisition side. One's already pulling!

This rght here is the sauce of Google Ads in a competitive market - i had this same experience running a campaign for a Junk removal client in the US.

Your Google Ads aren't broken. You're just early: If you're trying to penetrate a competitive market, be patient. We land jobs in non-competitive markets in 1-2 weeks. In competitive markets it takes longer. Easy example: You want to run Google Ads for your roofing business in Austin, TX from scratch. You're now 1 of 100 businesses bidding on "roofer near me." Impression share isn't the problem. The problem is 50 of those businesses have accounts with 20 conversions a month, fully optimized, running max conversions. Why would Google hand you the good leads over a competitor spending $50K a month? It won't. Not yet. So in competitive markets, the first month or two isn't lead gen. It's you buying the data that makes you competitive.

Water heater not working? Music to my ears.

56 qualified leads in under two months for this roofing business. You need a high flow of leads at all times in a high overhead business (i.e. roofing). You must have your next job getting booked always. Worst thing you can do is sit there twiddling your thumbs while you wait for referrals and organic leads. Always on attack. Never on defense.