Having an internal barometer for what level you are playing at and a way to climb levels is super important.
Basically, everyone from a frontend engineer to content writer should know what level they are playing at and figure out how to level up.
This might be easier for some functions like sales with a clear number as KPI, but I think it becomes the individual's responsibility to discover the levels in their game and devise a climbing strategy.
Bigger companies might do this for you, but best not to leave it to chance.