All the time I talk to agency owners doing $50k-$100k per month with LESS than 1k subscribers. People mix up impressions with leads. You don't need to be popular to grow your business, you need to be resected as an expert.

Nearly 50% through the year... Time to lock in and make the 2nd half count. 5am wake up ✅ Chest day ✅ Cycle to the office ✅

Just off a coaching call today with an content agency thats worked with Adobe, Ramit Sethi and InVision Spent most of it on one shift in how they sell Stop selling could. Start selling should Could sounds like: this is possible for you... with enough work, time and patience Should sounds like: you should already be getting this result, youre just missing ONE thing (and that one thing -> what you sell) Could makes your offer feel like a long slow tough road Should makes them feel like theyre being kept from something they already deserve Dial this in right and your sales will go way up

people WANT to believe your big sexy promise but they need proof the more you promise = the more you need to back it up but people keep adjusting the offer, their packages, their prices etc instead - just show more of who you have actually helped and what results they got

high selling content will always preform worse than your more vial content clients often don't comment, don't share, don't engage. they just book a call and buy so if you are chasing likes and impressions... you will end up getting off track you must optimize for leads

Been spending the weeks helping to build my clients businesses - but the weekends building my own. It was a slow start to the year -> but things are now ramping up fast. Been at a $1m /year level for the past few weeks... and will start trying to push that towards $2m.

Same reason clients who make more money are better to work with. Generally have more respect for the game.

Running a business is just realizing how dumb you were 6 months ago every 6 months

I had probably the craziest sales call I've ever had... A guy running a design business with $45k/month HARD costs and ZERO margins. Like he is making literally nothing. Has a full team on salary, several "c suite" positions, but only him on sales. Literally him and his team work on design all month, they all get paid well, and he walks away with nothing. Or some months he even "makes" -$5k or -$10k. Look - this isn't right. If you're in business, you MUST be making money. Yes, look after your team. But first you look after yourself. You must have solid margins. You must make a profit. Here was the huge issue though - this business puts only 5-10% of their overall resources into finding new work. The whole business was set up for DOING work, not FINDING work. So the business owner is stressed all the time, constantly needs work to come out of somewhere (praying for referrals!) and nothing changes. And this isn't one bad month - its been years. My advice was - sales and marketing yourself needs to become at least 30% or more of the biz focus. More content, better content, proper funnels, dialled in sales strategy etc. And the team needs to be trimmed down (with way better margins). Sorry not sorry... but you don't run a business just to give it all away to your team. Crazy one - really hope we can work together because we can solve this fast, but not sure if he has the cashflow to even survive atm.

A few years back I did a talk with @John_Kavanagh about "developing the Conor McGregor mindset". It was tucked away in a mastermind that I no longer run, so figured I would share it here. Very solid advice.

I work with a lot of freelancers and agency owners. If you have over 1k followers - you should be making at least $10k a month. That isn't a "pitch"... it is to get you thinking. If you aren't hitting those figures, then more followers won't help all that much. It is way more likely down to your content, positioning, offer, funnels, sales skills etc. Always good to grow an audience. But it needs to be profitable all the way up... things don't just magically click at some future follower count number.

Last month did around $20k directly from my newsletter emails. The easiest system... - Use WhisperFlow to record 10-15 minutes raw thoughts early in the morning - Run through Claude (train it on your past highest performing emails, or another good writer) - Quick read over with any final adjustments for you own voice - Send it out Less than 20 minutes all in - and it is actually you, not some nonsense AI slop.

Monday morning thoughts: I always have this idea of a perfect month. Or a perfect week. It's when you get up early every day. Hit the gym every morning. Eat clean... no sugar, no dessert, no snacks. It's when you're focused on your business every day and you actually get your deep work done. When you make content for every platform you're on. When you follow up with every lead. When you show up to every sales call with full energy and close every deal you could have closed. And when you get all the important project work for that month done too. Here's the thing... I've been running my online business for nearly 10 years. And I've never had a single perfect month. I've never even had a single perfect week. Something always goes wrong eventually. I wake up late. Or eat a delicious chocolate brownie without even thinking about it. Or skip a gym session. Or I get a bit overwhelmed at work and show up to one or two sales calls without peak energy. Or I miss following up on a couple of leads. Or I blow a deal I could have closed if I was a bit more organised. And honestly... this always stings me a little. It actually annoys me a lot. I've put a load of time into studying performance, mindset, psychology, affirmations, visualisation... all of it. Trying to crack this. I really do always aim for the perfect week and the perfect month. But I can just never seem to get there. It always seems to be just over the horizon. But here's something else I've learned along the way... You don't need a perfect week or a perfect month. Maybe that idea doesn't even exist. Maybe it's just something I'm chasing that will never be possible. That doesn't mean you can't do extremely well. Let me give you some real numbers from my business... Last month, May, I had 162 people reach out interested in working with me. Around 80 of those I thought were a good fit. Out of those 80, I had sales calls with around 33. And around 18 of them decided to go ahead and work with me. The value of those deals, once we collect all the revenue, will be around $108,000. So... last month, through directly selling, I brought in around $108k worth of deals. Now did I wake up on time every day? Go to the gym every day? Work every day? Run my life at optimal focus every day? Definitely not. And I still hit an insanely large amount of money. I know online we see all these examples of people doing $1 million a month or $10 million a month. But no matter what way you cut it, $108k in a month is a lot of money. Sustain that and it's around $1.3 million a year. $13 million over 10 years. So what's my point? Is it to brag? No. Because I actually think I can go much higher. I'm pushing right now to get into the $200k-$300k a month range, which I think is fully possible IF we build out the right things. And that's the real point of this email. It doesn't come down to you having a perfect week or a perfect month. It comes down to having the right systems in your business to hit your goals. For the longest time, mentally... (and this might be my own Irish sense of guilt)... I felt like I HAD to have a perfect day to be a successful business owner. That just isn't the case. What actually matters is that I can set up systems that run well enough, and that run without me. So while I might sleep in a little, I still have a content system running in the background getting me in front of the right people. While I might not show up to a sales call fully energised, I still have a sales system in the background warming that lead up as much as possible before the call. And while I might get overwhelmed with everything I have to do, I've got dozens of other systems keeping things running and closing deals in the background, mostly on their own. This is what really matters to succeed in business. You don't need to walk around beating yourself up because you're not a 100% perfect human. I know this. I teach this. I work with people to help them do this every day. But for the longest time I'd still beat myself up about it. I'd feel so bad for making any mistake on the personal side... and ironically that stress and guilt would only lead to more failures, more burnout, more stress. Over the last year, and especially the last month, I've really worked on changing that. I still wake up and try to do my best. But I'm not judging myself so harshly anymore. Instead I'm channelling that energy into building and maintaining the right systems. Systems for higher-performing content. Systems for warming up and moving more people towards a sale. Systems for following up and closing. Without these systems, then yeah... it all comes down to you. And whenever you get tired, or burnt out, or miss a day, your business suffers. But once you move to system thinking and get those systems in place, your business scales much faster. It grows higher. And it stops relying on you showing up perfectly every single day. So your goal is not to run your business perfectly every day. Your goal as a business owner is to build the systems that can run your business every day. - Rob

I'm launching a sales page / funnel agency in around two weeks. Partnered up with some TOP talent. This will be fun 😎

Did a photoshoot yesterday to get this ready to sell. Now I'm having second thoughts 😅