So far 2026 has been all about giving increasing flexibility and making life easier for social media teams by building things theyโre actually asking for.
From new platforms and post types to a host of optimizations and improvements, here's everything we built in Q1 ๐
As we wind down the final few weeks of the year, itโs time to look back at what we built in 2025. ๐ท
From major new features like competitor and influencer tracking, to optimizations to make life easier on social, we continued to help teams measure what matters and move fast. ๐๏ธ
Itโs the final day of the month, which means a new edition of The Social Navigator newsletter to get you current on all the latest in the world of social ๐งโ๐
๐ Big data in the Big Apple
Weโre excited to team up with @socialmediaweek as an official partner, and canโt wait for all the sessions, speakers, and socializing.
Still thinking of going but haven't made a final decision? Talk to us and weโll save you 20%.
#SMW
Weโve officially released support for Instagramโs new Views metric ๐
Impressions and Plays have been dropped by Meta, and will no longer update. Weโll continue to show these in Measure Studio for now to give you time to preserve your data.
Social Managers...This analytics tool will make your life easierโค๏ธ
๐ค AI-powered content analysis
๐ Slick social media report decks (no more screenshots)
Spend time creating engaging content...Not dumb reports!
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TOP TOOL: The AI Social Content Analyzer ๐ฅ
See your posts the way algorithms see them๐ค
This tool uses AI to identify people, objects, even specific activities ๐
...Revealing which parts of your content will work best on social ๐
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NEW METRICS ๐จ
Facebook Reels and accompanying metrics are now available at the account level. ๐๏ธ
This means users can now track and report on the following;
- Reels Plays โถ๏ธ
- Watch Time ๐๏ธ
- Impressions ๐งโ๐ป
- Likes ๐
- Shares ๐ข
- All available in Measure Studio ๐
๐ฃ HGLโs 2022 #PoliticalTechLandscape Report is out!
Each year, we track innovations & developments across this fast-changing industry. This report focuses on political tech's role in the historic 2022 midterm elections.
Read & share the report โก๏ธ highergroundlabs.com/politicโฆ
ALT HGL's map of the Political Technology Industry Landscape 2022
Another new update! ๐
Introducing Account Groups, which allows users to view social accounts together on their Dashboard. ๐ช
- Use Account Groups to organize & view data for related accounts across brands, specific products, in different territories, verticals & languages. ๐๏ธ
More New Features! Group Your Accounts ๐
Users can now:
- Easily view aggregate performance for accounts across each platform. ๐
- Compare cross-platform post performance (how posts perform on IG vs. FB). ๐๏ธ
- Determine which platforms are most effective for each brand. ๐ฅ
New! Post Metric Goals ๐ฏ
You can now:
- Set performance goals and track progress for any metric (views, likes, revenue, etc.)๐
- Better understand performance and improve content strategy across post types and platforms.๐ก
Head over to Measure Studio to check it out!๐
Top Tool for Snapchat Publishers ๐ป๐ฅ
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AND
Quickly generates slick insight reports ๐
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Happy Tuesday, Measurers! We wanted to let you know there's a new chart option in our app. ๐
Users can now select and view monthly data on their account dashboards, groups, and reports. ๐
Visit your Measure Studio account today to check it out! Happy Measuring! ๐