Here’s one of the keys to success when it comes to making progress quickly: 𝗢𝗽𝘁𝗶𝗺𝗮𝗹-𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗶𝗻𝗴𝘀.
Don’t over-think things.
Don’t under-think things.
Optimal-think things.
In the business world, we looooooove to over-think ideas.
This is often part of a CYA strategy (google it if you don't know), because it helps leaders protect themselves from blame or negative consequences. We can’t fail if we just keep talking about it!
And this comes at the expense of speed, efficiency, and decision-making clarity. Overthinking takes forever, grinds momentum down, and is rarely effective at avoiding future mistakes. It’s slowness, disguised as “being smart.”
In the world of workshops, we loooooove to under-think ideas.
We put a lot of ideas on the wall — and quickly get excited about things that turn out to be shallow solutions, lack needed perspectives, have fatal flaws, or be filled with details that still need sweating.
I believe we should optimal-think ideas.
Not too reckless. Not too overwhelming.
When I run Off-Sites and Solution Sprints with leadership teams, a key phase is “optimal-thinking.” It’s a structured process during which the group analyzes, evaluates, and pressure-tests the ideas that have strongest potential.
The process ensures we don’t skip anything important — or miss out on important feedback. But it also ensures that discussions don’t drag on needlessly.
This empowers the team to be confident, quickly — so they can make real progress, instead of entering a death spiral of endless discussions and devil’s advocates.
As Napoleon Bonaparte said:
“𝘛𝘢𝘬𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘥𝘦𝘭𝘪𝘣𝘦𝘳𝘢𝘵𝘦, 𝘣𝘶𝘵 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘧𝘰𝘳 𝘢𝘤𝘵𝘪𝘰𝘯 𝘩𝘢𝘴 𝘢𝘳𝘳𝘪𝘷𝘦𝘥, 𝘴𝘵𝘰𝘱 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘨𝘰 𝘪𝘯.”