At the convergence of Video Games • Music • Culture | Ex-Riot Games Head of Riot Games Music & Godfather of @KDA_MUSIC |

Joined April 2009
323 Photos and videos
Anyone have any influencer marketing platforms or agencies they recommend?
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11 Nov 2025
Is anyone using a trusted group of UGC content creators for ads?
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1 Nov 2025
“Baby Saja” count is at 11, and it’s only 5:45pm…
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Toa Dunn retweeted
13 Oct 2025
GET IN HERE: Your #Worlds2025 anthem and music video ft. G.E.M. is OUT NOW! ➡️ "Sacrifice": youtube.com/watch?v=pzt6SmvG…
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9 Sep 2025
How many cultural moments have brands missed simply because they didn’t have music & culture expertise at the table?
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3 Sep 2025
𝐇𝐨𝐰 𝐜𝐨𝐮𝐥𝐝 𝐈 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬?! 𝐈 𝐟𝐢𝐫𝐬𝐭 𝐡𝐞𝐚𝐫𝐝 𝐚𝐛𝐨𝐮𝐭 𝐊𝐩𝐨𝐩 𝐃𝐞𝐦𝐨𝐧 𝐇𝐮𝐧𝐭𝐞𝐫𝐬 a few years back while still at Riot. At the time, it was positioned pretty literally as “Kpop stars who are also demon hunters.” On paper, it didn’t sound all that exciting.
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3 Sep 2025
Add in the fact that this was a brand-new IP, navigating a pandemic-era release, and it makes sense why it landed on Netflix instead of taking the traditional theatrical path. But now? I believe this is just the beginning. The potential for Kpop Demon Hunters as a franchise is massive, and if they lean into it, this could become not just a hit film, but a lasting cultural franchise.
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3 Sep 2025
Shameless plug: I’ve got a few ideas on how. 😉 Congrats to the teams at @SonyAnimation and @netflix , and @maggiemkang for upholding the vision. #KPOPDEMONHUNTERS
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25 Aug 2025
Having a theatrical release where I spent nearly $75 after my kids had already seen it for free on Netflix (multiple times)... this feels like a LTV hack on my family. Let's not even talk about all the Halloween discussions that have been popping up in our household as well.
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19 Jul 2025
What percentage of airline safety videos are using AI?
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23 May 2025
As a KDA fan, it’s exciting to see something like this coming to the screen on @netflix As one of the original creators of K/DA… it could have been cool to get a phone call 😜 Would have loved to help. @maggiemkang
22 May 2025
They sing. They dance. They battle demons. KPop Demon Hunters premieres June 20! Stay until the end to hear an exclusive sneak peek of TAKEDOWN, a new song by members of @JYPETWICE!
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15 May 2025
This is still wild to me.. #KDA
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11 Apr 2025
Parents just don’t understand! The Minecraft movie trailers were met with skeptical reviews back in late 2024. Keep in mind that many of the skeptical reviewers and critics were not Gen Z, and they could not understand how this would be a quality movie worth watching.
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11 Apr 2025
April 2025 : Minecraft movie debut 🚀 300M revenue (global) 🚀 Surpasses The Super Mario Bros movie in box office debut 🚀It's the biggest movie release of 2025 🚀88% audience score (Rotten Tomatoes)
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11 Apr 2025
This isn’t the first time, either. See The Super Mario Bros movie and Five Nights at Freddy’s. Why do you think they keep missing the mark? youtube.com/watch?v=jW3PFC86…
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10 Apr 2025
Have we reached peak game culture? 🎬 Blockbuster movies based on game IPs 🎮 Anticipated GTA6 drop 🗣️ The uptick in words like "sidequest" in common conversation
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