I've scaled 4 products past $100k MRR
everyone asks for the strategy
here's what actually worked:
1. week 1: build something, anything, ship it
2. find 5-10 people, get them to try it
3. become annoying - DM, email, call
4. watch them use it (most won't)
5. ask why, fix it, ship again
6. daily check-ins, daily updates
7. solve their actual problem, not what you think it is
8. keep shipping until they beg you not to change anything
9. that's your signal - now go loud
10. content everywhere, SEO grind, paid ads
11. double down on channels that work
12. cut everything else
the gap between $0 and $100k?
steps 3-8
most people never leave their code editor
you can't build a business without talking to humans