Before steel kegs, refrigerated lorries and modern pubs…there was this.
An original Pilsner Urquell delivery truck from the early 1900's, stacked with wooden barrels carrying the world’s first golden pilsner across Plzeň.
Back then, beer was transported in huge oak barrels and kept cold using underground cellars and natural ice. Long before modern lager became global, this brewery was already setting the standard.
The word 'Pilsner' used around the world today all started here 🍺