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touch point media @tpmnetwork

touch point media is a collection of podcasts dedicated to discussions on all things healthcare.

Joined June 2017
  • Tweets 1,109
  • Following 184
  • Followers 345
245 Photos and videos
TP401 – Is AIO the New SEO? dlvr.it/TDNqvz

TP401 - Is AIO the New SEO? » Touch Point Media

Chris Boyer and Reed Smith discuss the evolution of SEO, the rise of GenAI and ponder if AIO is the new SEO. Carrie Liken shares her perspective on the future of search.

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Episode 24 – Tech It or Leave It, this is the Recap Episode dlvr.it/TDBpnQ

Episode 24 - Tech It or Leave It, this is the Recap Episode » Touch Point Media

Ed Bennett and Chris Boyer recap past discussions, and provide a quick update on various annoyances, technology tips and put GenAI to the Turing test.

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TP400 – A Very Special (Milestone) Episode dlvr.it/TD6Bh3

TP400 - A Very Special (Milestone) Episode » Touch Point Media

Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over...

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TP399 – The Flat Pancake of Healthcare` dlvr.it/TCppMz

TP399 - The Flat Pancake of Healthcare` » Touch Point Media

Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer and discuss how with conflicting priorities and lacking a clear mandate,...

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Switcheroo Episode: Gamification, Gantt Charts and Guessing dlvr.it/TCXnhx

Episode 23: Switcheroo Episode: Gamification, Gantt Charts and Guessing » Touch Point Media

Ed Bennett and Chris Boyer discuss the challenges of gamification and wonders if things have gone too far. They also share a great tool to help develop flowchart visualizations using text prompts and...

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TP398 – Patient Portals – PX Boom or Bust? dlvr.it/TCThJZ

TP398 - Patient Portals - PX Boom or Bust? » Touch Point Media

Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They...

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TP397 – ICYMI: Are We Ready for Radical Digital Transformation? dlvr.it/TCBhfV

TP397 - ICYMI: Are We Ready for Radical Digital Transformation? » Touch Point Media

Reed Smith and Chris Boyer discuss the overall need for health systemsto embrace radical digital transformation and discuss how prioritizing patient advocacy can find success. Scott Becker, publisher...

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Episode 22: CarPlay, Computer Monitors and Caterpillars dlvr.it/TBy4N8

Episode 22: CarPlay, Computer Monitors and Caterpillars » Touch Point Media

Bennett and Chris Boyer dive into the world of infotainment, exploring their love-hate relationship with Apple and Android car apps, and why they believe automakers should steer clear of developing...

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TP396 – Is AI Slipping into the Trough? dlvr.it/TBvpqg

TP396 - Is AI Slipping into the Trough? » Touch Point Media

Chris Boyer and Reed Smith discuss some of Gartner’s findings and the impact it has on digital marketing, review a story that opines on whether AI is in a bubble and share the current adoption rate...

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TP395 – Unpacking the MarTech Stack dlvr.it/TBcg9c

TP395 - Unpacking the MarTech Stack » Touch Point Media

Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements...

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Episode 21: Partly Cloudy With a Chance of Humor dlvr.it/TBMM6W

Episode 21: Partly Cloudy With a Chance of Humor » Touch Point Media

Chris Boyer and Ed Bennett discuss the challenges with everything being in the “cloud” and then share free tools to help with tracking your presence on the Dark Web. Then, they test Gen AI’s ability...

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TP394 – Gaining Insights Into Market Research dlvr.it/TBJrG0

TP394 - Gaining Insights Into Market Research » Touch Point Media

eed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in...

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TP393 – What’s the Rep of Online Reputation Management? dlvr.it/TB18S1

TP393 - What’s the Rep of Online Reputation Management? » Touch Point Media

Explore expert insights on mastering Online Reputation Management and social listening for healthcare in this vibrant podcast episode featuring Chris Boyer and Reed Smith.

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Episode 20: Existences, Enhancements and Eggs dlvr.it/T9m7t8

Episode 20: Existences, Enhancements and Eggs » Touch Point Media

Chris Boyer and Ed Bennett ask why does everything have to be digital (and if there is still room to have physical copies of music, movies and books). They also share updates on previous tech tips on...

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TP392 – Is Patient Access Improving? dlvr.it/T9jg6l

TP392 - Is Patient Access Improving? » Touch Point Media

Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by...

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TP391: The Value (and Use) of Data from Different POVs dlvr.it/T9Q3kt

TP391: The Value (and Use) of Data from Different POVs » Touch Point Media

Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value...

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Episode 19: Caps Lock, Crafting Customizations and Query Conservations dlvr.it/T9C0Dn

Episode 19: Caps Lock, Crafting Customizations and Query Conservations » Touch Point Media

Chris Boyer and Ed Bennett address common digital frustrations like Caps Lock mishaps, Copy/Paste issues, and how iOS handles email address forms. They also share powerful Windows tweak tools and...

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TP390: ICYMI – The Evolving Needs of Data in Healthcare dlvr.it/T968vx

TP390: ICYMI - The Evolving Needs of Data in Healthcare » Touch Point Media

Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the...

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Episode 18: Tech No-no’s, Tech Tips, and Tricky Queries dlvr.it/T8XghG

Episode 18: Tech No-no's, Tech Tips, and Tricky Queries » Touch Point Media

hris Boyer and Ed Bennett dive into the digital world's quirks and innovations. First, they tackle the frustrations of websites that force users to create name/password accounts, exploring why this...

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TP388: Personalization and Provider Data Management dlvr.it/T8V6fb
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