This reminds me of many online store owners that started out building a pretty good business but “accidentally” grew a mega business out of a little experiment/detour
Embracing Experiments: The Secret Ingredient to Success!
Ever tried something new that didn't go as planned?
Good! That's where the magic begins...
Each experiment is a lesson learned.
Each failure is a step forward.
What if, in the drive for greater efficiency, we fail to create the opportunities for the kinds of failure in an experiment that leads to innovation?
What if we skip the result of less experiments is less innovation, which leads to less new revenue streams, which leads to less growth?
What experiments are you trying right now? Is it working? If not, how are you putting the unexpected results to work?