The leading engagement advertising platform. Building ad technology for quality content. Leading the discussion on where ad supported media goes from here.

Joined October 2010
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1 Mar 2022
We've got big news. true[X] and sibling company @Gimbal have relaunched as Infillion -- a new technology company for a new era of advertising.
It's live! Read our official announcement about the formation of Infillion from @Gimbal and @trueX -- two pioneers in digital advertising and marketing. newswire.com/news/gimbal-tru…
7 Mar 2022
Curious as to what it means that true[X] is now part of @infilliontech? Meet our leadership at @Beet_TV's Beet Retreat and find out!
We'll be at @Beet_TV's Beet Retreat next week in San Juan, joining a group of industry leaders for high-level conversations about moving the media industry forward. Are you going? Come say hi to our team and get to know the new Infillion.
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true[X] retweeted
We’re thrilled to share that @hiredifferent Board Chair @LaurelRossiNYC has been recognized as a #TrailblazerMom by @SheRunsItOrg for their 2022 #WorkingMothersOfTheYear award. Laurel inspires us to live fully, work hard, and never give up! Read more here: bit.ly/3LXzmUP
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24 Feb 2022
We're so excited that our CMO, Laurel Rossi, will be honored tonight at @SheRunsItOrg's Working Mothers of the Year. Want to join the virtual ceremony? You can buy a ticket here sherunsit.org/event/virtual-…
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1 Feb 2022
The ad industry's scope is fast expanding to encompass web3 and the metaverse, and we're so excited to have brought @charles_adelman on board to guide us through this exciting new territory. newswire.com/news/gimbal-tru…
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17 Jan 2022
Honoring the work of Dr. Martin Luther King this MLK day by sharing a collection of his writing and audio curated by our esteemed friends at @blackinfonet: binnews.com/content/2021-01-…
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17 Jan 2022
We recently shared a stage at CES with with @tonycoles, President of BIN at @iHeartRadio, where we discussed diverse representation in technology: medialink.com/ces

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true[X] retweeted
13 Jan 2022
Almost two years after the two ad-tech companies merged, @trueX and @Gimbal will roll out a new ad-marketplace product that essentially blends the signature elements of each company. Story by @michaelburgi. buff.ly/3GrpNu6

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13 Jan 2022
A sneak peek at our new TrueTargeting, which brings brands next-generation targeting that brings opt-in data from their real-world habits to connected TV and beyond. Read about it from @michaelburgi in @digiday! digiday.com/media/gimbal-tru…
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12 Jan 2022
Our industry is rooted in the power of partnership and collaboration, and Lauri Baker is best-in-class. We're so thrilled to have her onboard at @truex and @gimbal as SVP, Strategic Partnerships! newswire.com/news/gimbal-tru…
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6 Jan 2022
Want to tune into @MediaLink's "Marketing Reinvented" programming as part of #CES2022? Our CMO, Laurel Rossi, will be part of the Diverse Representation in Tech & Entertainment panel, and you can watch it starting Monday. medialink.com/goods/medialin…

31 Dec 2021
As 2021 concludes, we want to thank our team for being part of a year that often humbled and challenged us, but led to incredible growth and discovery. And after another year of WFH, we think our pets deserve a shoutout too. Here are a few of their New Year's resolutions. 🧵
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31 Dec 2021
Client strategist Griffen D. tells us that Capri's New Year's resolution is to stop jumping on the kitchen counter. I don't know, Griffen, sounds like Capri might not be sincere about that one.
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4 Jan 2022
Did you like our pets' resolutions? If you hope 2022 brings you a great new job, @truex @gimbal are hiring! Penny and Harley have been so busy helping their dad Sean (our recruiter) post new job listings that Harley fell asleep. Find your next move here: gimbal.com/about/careers/
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4 Nov 2021
Great leadership and guidance is core to our vision at true[X]. We are beyond thrilled that @ChristaCarone and @LaurelRossiNYC have joined us as President and CMO! gimbal.com/truex-gimbal-name…
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