True Tickets is a secure digital ticket delivery service for Tessitura member organizations. Stay in control of the entire ticket lifecycle, from sale to scan.

Joined January 2018
627 Photos and videos
#PartnerPerspectives: 🎭 Ruth Eckerd Hall is enhancing the patron experience with #TrueTickets digital ticketing, delivering seamless entry and better audience service across every venue. Thank you, Susan M. Crockett, for sharing your perspective! 🙌 @RuthEckerdHall
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Celebrating our partners 🎟️✨ 5 years with @arshtcenter 🌟 1 year with @WritersTheatre 🎭 Secure digital ticketing. Seamless entry. Stronger audience connections. 💙 #TrueTickets #PerformingArts #DigitalTicketing
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We're proud to partner with @CUPresents at the University of Colorado Boulder. Secure mobile-first ticketing will enhance audience experiences and engagement. Read more: hubs.la/Q04kwktw0 #PerformingArts #HigherEd
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A ticket’s journey doesn’t end at checkout. 🎟️ See how True Tickets powers secure delivery, sharing, resale, entry, and audience insights. Try the demo: hubs.la/Q04jd0ML0 #TrueTickets #Tessitura
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Celebrating 2 years with @nashvillesymph 🎶 and @austinsymphony 🎻✨ Seamless entry. Secure digital ticketing. Stronger audience connections. 🎟️ #TrueTickets #PerformingArts #DigitalTicketing
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AI dominated the conversation at #BostonTechWeek's The Investment Game. Thanks to HubSpot for Startups and all the panelists. Proud to have CEO Matt Zarracina represent True Tickets. 🎟️ @HubSpotStartups
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We’re proud to partner with @americanrep to deliver a more seamless, accessible, and secure digital ticket experience for A.R.T. audiences. 🎭 Read more: hubs.la/Q04jc8-L0 #TrueTickets #Tessitura
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Can #TrueTickets CEO Matt Zarracina capture the heart and conviction of a top-tier investor? Find out at The Investment Game: In Pursuit of Series A during #BosTechWeek this Thursday in Boston. 📍 Loretta’s Last Call 🕓 5/28 | 4–7 p.m. ET More: hubs.la/Q04hVG5b0
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This Memorial Day, we honor the brave service members who made the ultimate sacrifice. 🇺🇸 True Tickets was founded by veterans Matt Zarracina and Steven Dobesh, and we’re proud to support veteran-owned businesses and communities. #MemorialDay #VeteranOwned #TrueTickets
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Stay connected to the future of ticketing 🎟️ Sign up for the True Tickets newsletter for webinars, industry insights, customer stories, product updates, and audience engagement strategies. Subscribe: hubs.la/Q04h1yyM0 #DigitalTicketing #PerformingArts
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Heading to NYC next week? 🎟️ Matt Zarracina and Ken Lesnik will be at The Broadway League’s Spring Road Conference, May 19–21. Want to talk secure digital ticket delivery, audience insights, or revealing your shadow audience? Book a meeting: hubs.la/Q04g-2890
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#PartnerPerspectives: Virginia Arts Festival is enhancing the patron experience with True Tickets’ secure digital ticketing. Thank you, Chaz Stuart, for sharing your perspective! @VaArtsFest
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Celebrating partnership milestones with three incredible organizations 🎟️ • 5 years with @StrazCenter • 2 years with @SacMusicals • 1 year with @BostLyricOpera Proud to support each team with secure digital ticket delivery and seamless patron experiences.
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#PartnerPerspectives: @OregonSymphony is enhancing audience connection with #TrueTickets digital ticketing, delivering seamless entry and better tools to serve patrons. Thank you, Tanner Hanley, for sharing your perspective! #DigitalTicketing #PatronExperience
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A ticketing error sent the wrong offer to a huge audience. With True Tickets, the venue still had full control of delivery, so the mistake was caught and stopped before anything reached patrons. Watch the full webinar: hubs.la/Q04ftyNY0
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4M tickets shared through True Tickets, and counting! Every shared ticket is an opportunity to reach your shadow audience, patrons who receive tickets but aren’t yet in your CRM. The 26–27 season is already in motion. The question is whether you’ll know who actually attends.
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Celebrating our partners 🎟️✨ 3 years with @SanDiegoSymph 🎶 2 years with @SeattleOpera 🎭 1 year with @DenverCenter 🏛️ Seamless, secure ticketing. Stronger audience connections. #TrueTickets #PerformingArts #DigitalTicketing
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#PartnerPerspectives: @NYCityCenter is enhancing accessibility, convenience, and security with #TrueTickets digital ticketing, creating a more seamless experience for every guest. Thank you, Michael S. Rosenberg, for sharing your perspective!
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Celebrating 2 years with @alleytheatre 🎟️ Proud to support seamless, secure ticketing and stronger audience connections. #TrueTickets #PerformingArts #DigitalTicketing
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We’re excited to partner with Virginia Arts Festival 110K attendees. 250 performances. Now powered by secure digital ticket delivery with: ✔️ Mobile access ✔️ Contactless entry ✔️ Better audience insight More connection, less friction. hubs.la/Q04dSgBv0 #TrueTickets
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