Doing creative research without being a creative strategist? A marketer's nightmare. I've often spent hours lost in a sea of ads, trying to: - Find trends competitors - Come up with ideas - Organize it all But I found an AI tool that does ALL of that in 50% less time: It's called Atria. If you're familiar with Foreplay, it's a lot like that, but it’s so much better. Let me show you what I mean by explaining how I’ve used it with a brand I'm working with. So this brand is in the coffee niche, and I wanted to see what creative and copy trends were popular in that industry. One of the great things about Atria is its search function. I'm able to search... - Brands - Ad copy - Categories ...by keyword! If I want, I can also make my search more granular with its insane filters. It even allows you to filter by CREATIVE THEME! But from a search, I can IMMEDIATELY spot creative and copy trends, and also competitors. This task would have normally taken me at least an hour. But I'm not even DONE yet. I quickly see MUD/WTR. I remember it's a popular brand in the coffee space, so I click on it. The next thing I see is their media mix: Immediately, I know: - Videos are dominating - Statics only make up a quarter of their ads - Carousels are almost non-existent This is crucial info that tells me a few things: - Video content might be more effective in this niche - Carousels are a creative gap that could be filled to stand out - Messaging behind statics can guide my approach to my own I sort the creatives by the longest-running active ads to understand what the brand is pouring $$$ into. (Usually a good indicator that it’s performing) One of these ads was a founder ad. Makes sense. Those usually crush (if done right).

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Imagine Foreplay on AI Steroids Well --> that's Atria It's the only tool you'll need for: > Swiping ads with customization options > Customer review mining > Creative strategy It's powered by AI Here's why I love it: