Black-hat Reddit marketing is dead. A major Reddit update just wiped out ~70% of automated posting accounts across the entire platform. If you are a customer of a "auto-reply" Reddit tool, I hate to break it to you... ...but the comments that you have paid for might have never actually sticked around longer than a few days on Reddit 😓 And with the latest update they are for sure gone. Some of Redreach's biggest "competitors" are now publicly pausing operations. See the screenshot of their public announcement below. Retroactive deletions. Account bans. It's kinda over. That sucks! But I have been actually seeing this for more than year now in the background with various tools. Fully automated Reddit posting was always borrowed time. The model was broken from the start: – You have bot accounts you don't own – Fake cheap personas Reddit can detect – "Fire and forget" comments – Zero control when platforms crack down Most customers didn't even know their comments were being shadow-deleted for months. They just kept paying for a service that stopped working. That't why I built Redreach differently from day one: ❌ No bot accounts ❌ No fake personas ❌ No automated posting ❌ No black-hat BS I occasionally get potential customers reach out and ask for a fully automated service (understandably) and... ...then I have to kindly inform them that this just not how Reddit marketing works anymore in 2026. You need to put in your own work. That's the "alpha". However, you can definitely use tools that help you to get there much faster. 1) Redreach finds the right conversations (AI-powered discovery) 2) We help you understand intent (relevance filtering) 3) We suggest better replies (AI comment suggestions) BUT... 4) YOU post from YOUR accounts (authentic human engagement) AI does the boring 80%. You do the 20% that actually matters. That's how you get: – Comments that stay up (not wiped months later) – Trust that compounds (instead of resets to zero) – Posts that keep ranking on Google (Reddit's 91 domain authority) – Mentions in ChatGPT & AI search (Reddit = 2nd most cited domain, up 400%) – Traffic that benefits you for years Automation that fully replaces humans dies when platforms decide it dies. Tools that assist humans compound way better. Reddit just made their choice. If your "Reddit growth" depends on accounts you don't control, it's not growth. It's a ticking time bomb.