I had a working product, ~10 paying customers, had just signed a Fortune 10 logo, and last week I still decided to pivot. 1 week later, I know it was the right call.
Quick retro. On Wednesday 10 days ago, I was in a demo with a prospect who just raised a Series B. It was going well until I asked about next steps. The response were "let me check with marketing if we have budget for this" and "we're a small team right now." But this wasn't the first time I was hearing that. The pattern was clear, my product was great but not urgent. A box to check, maybe market timing, who knows.
So mid-call, I started asking about a slightly adjacent idea that a few earlier prospects had hinted at. They were on classic GEO/AEO (humans discovering products through AI), but kept mentioning how AI agents themselves were already discovering and choosing for them. Different problem, and maybe a bigger one.
And then I felt it shifting. The same prospect who 10 minutes before was saying "idk, small team, no budget" went to "let me send this to XX right now, they'll take it from here." I met with that person the next day.
It's never easy to pivot from a working product with paying customers. But that shift in 30 minutes made me realize something bigger and more urgent might be there. So I gave myself 48 hours to talk to as many companies as I could that might be feeling this same pain, and go sell to them. My take: if someone went from "idk" to "we need this" in a 30 minutes call, I should be able to find at least 10 companies in 48 hours saying the same.
I cooked up a quick MVP and met with 13 founders and engineers I knew would potentially feel this pain. I closed 2 of them with one being an enterprise. The pull was something else compared to my previous product. Prospects were moving 1000x faster than anyone before so I knew I had to do it.
The vision was the only clear thing. The "how" was completely blurry though but I kept sketching and started building a v1.
1 week later, I have 12k MRR secured and the product is already in demo and showing value.
Now I'm facing a new problem: how to balance market pull and servicing my new customers extremely well. For now I'm thinking about focusing on a small set of paying customers and to service them extremely well. This will help me figure out the wow moment and the repeatable cycle, then open it up and get aggressive on growth. I will tell you more next week after experimenting :))