1m by 2027

Everyone says life is a playground. Everyone forgets there is no winning on a playground.

Aspirations > Desires

Are you more likely to convert at 29.99 or 31.99? This is exactly why you shouldn't let Apple auto localize your prices, do it yourself.

Instead of asking how to do it, ask why it works. Form a hypothesis. Test it. Learn. Iterate. That’s the game. You can figure out far more by yourself than you think.

Podcasts still make millionaires. So do apps. Saturation is just another word for competition. The best product/marketing still wins.

Apple's nano-texture display is my favorite feature on the new MacBook. It makes working in bright light no problem.

This guy is singlehandedly carrying my LTV...

The easiest way to answer 'does X matter?' in business is to limit test it. 'Do creatives matter when running ads?' Run a blank black image as your ad. Intuitively you know it would tank. There's your answer. Creatives matter. Take any question to its most extreme negative or positive and the answer becomes obvious. It won't tell you how much something matters, but it kills the debate on whether it matters at all.

Imagine if ChatGPT built a social graph the way Facebook builds friend suggestions. You mention that X did something. ChatGPT finds X through the network and associates that data with them. Person 1 fills in the blanks on Person 2 without Person 2 ever saying a word. Eventually it knows more about everyone than they know about themselves.

Not affiliated with Adapty at all, but if you go through their blog there is genuinely no way you can't succeed. They give away a bunch of sauce and most of it is actually good. adapty.io/blog

If you never quit and keep iterating on what the data tells you, success is inevitable.

What a time to be alive. What used to take a team of 50, one person can do with AI. Now you've got a generation of 18-25 year olds in the trenches, dueling it out, building million dollar businesses.

A/B testing gone wrong

"Apps are dead" Me:

I build apps. One crossed $100K/month. I run it alone, from coffee shops. I wasted a lot of time getting here. If I started over today with nothing, this is the exact blueprint. 🧵 Think of building a business like Maslow's hierarchy of needs. You can't skip levels. The foundation is personal. The middle is business. The top is patience. Most people jump straight to the middle and wonder why nothing sticks. FOUNDATION: The Personal Layer Your routine. I didn't build my business around my life. I built my life around my business. I rent a room for $1K/month. I drive a 2012 Prius. I work alone at coffee shops. Not because I'm suffering. Because I'm not distracted. Optionality is expensive. Simplicity compounds. Your environment. I'm 25. Most people my age are optimizing for weekends. I'm not better than them. I just want different things. Get comfortable being alone with your work. If you can't enjoy the process in isolation, you won't survive the part before it gets good. And there's always a part before it gets good. Your information diet. Stop consuming people who explain why things are hard. Start consuming people who are doing hard things. Seeing someone scale an app to $50K/month doesn't just inspire you. It recalibrates what you think is possible. That recalibration is worth more than any course. MIDDLE: The Business Layer Your product. The single most important filter: can you sell 1,000 the same way you sell 1? If your revenue scales linearly with your hours, you've built yourself a job, not a business. Software. Digital products. Subscription apps. One more thing: match the product to a skill you already have. Don't start from zero on both the product and the domain. Your numbers. A product without a plan is a hobby. Example: imagine a corner store. 1,000 walk-bys per day. 10% walk in. 1% buy. Average order $20. Now you know your revenue. Now you know what rent you can afford. Now you know your margin. Business is just math. Most people never do the math. Model your unit economics before you launch. Know what ROAS you need. Know your payback period. When the numbers work, scale. Reverse engineer the numbers. Then experiment until they match. TOP: Patience I didn't go from $0 to $100K/month in a straight line. There were times when everything broke. Weeks where I had no idea why. The foundation held because I'd built it right. The math eventually worked because I kept analyzing. Most people quit in the ugly middle. The ugly middle is where the competition thins out. If the foundation is solid, and the math works, and you stay patient long enough to find what's actually working... It's genuinely hard not to win. Not easy. Hard not to. That's the difference. You don't need a team. You don't need funding. You don't need to quit your job. You need a simple life, a scalable product, a model that works on paper, and the patience to find out if it works in reality.

YouTube linked in my bio. Fair warning though, it hasn't been touched in 5 years. Go watch it and you'll see I went to school for CS and was coding long before vibe coding was a thing. New content coming soon. Subscribe if you’re interested!

Everyone talks about product and distribution. Nobody mentions the financial side that actually lets you scale. Here's how to plan properly when bootstrapping your app: Apple holds your money for ~33 days after each fiscal period. Most founders don't account for this and run dry right when momentum is building. The fix: First, decide on a monthly marketing budget you can sustain for 2-3 months. I recommend $2-3K/month. That's roughly $100/day. Sounds like a lot, but at 2-3x ROAS which is solid for apps you're looking at ~$10K MRR. Want $50K or $100K MRR? Your budget needs to match that ambition. Outliers exist, but let's talk about what the data actually says. Monitor expected payouts in App Store Connect. Scale as Apple pays you. Use Adapty's fiscal calendar: adapty.io/apple-fiscal-calen… By month 2-3 the snowball is big enough to sustain itself. Your proceeds cover your marketing. Your marketing drives more proceeds. Your money stays in your pocket.