Since
@turnaudio was originally launched, videos have turned at exactly 5 rotations per minute. Today, we’re allowing Pro users to adjust the speed to 33, 45, and 78 RPM.
The history of record speeds is one fraught with all of the drama you would expect from any format war. Long before Blu-ray vs. HD-DVD, VHS vs. Beta, and yes, Kendrick vs. Drake,
@ColumbiaRecords and
@RCARecords were at each other's throats in an attempt to succeed the 78 RPM format, invented in (checks notes) 1888. The 78 RPM record, though averaging 10” in diameter, spun so fast that it could only fit 3 minutes of audio. When the 33 originally came out, it was competing with radio and didn’t have any real impact until 1948 when Columbia began marketing a 33 system and the promise of playing an entire classical performance without having to flip the disc. Feeling burned, RCA thought a smaller design was the ticket and released their 45. In the end, record manufacturers started selling systems that could play both the 33 and the 45, and they both have a home in today’s vinyl collection. The faster a record spins, the better it sounds, but there is only so much it can play.
Beyond audio quality, disc rotation can have visual benefits also. Maybe you’ve seen the rise of zoetrope designs in recent artist offerings? Well, now that Turn can spin at 33 RPM, it can also visualize these disc animations. In order to celebrate this new feature launch, we’ll be sharing some examples of this on the Turn socials so be sure to follow along.
Thanks again to all of our Pro users who help make the development of this app possible. It’s been so nice getting Turn 2 out into the world and reconnecting with the vibrant community of artists who use it. There’s much more to come.
turn.audio
#turnaudio #musicmarketing