Truth is a boutique consulting business, specialising in #Loyalty, #CRM, #CustomerCentricity & #SocialCRM founded by Amanda Cromhout
Joined June 2010
- Tweets 3,086
- Following 1,671
- Followers 1,344
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328 Photos and videos
Truth Loyalty & CRM retweeted
23 Feb 2025
Industry expert Amanda Cromhout says on #CarteBlanche @carteblanchetv tonight a good loyalty progam is good for the customer. She cites 30 years of a South African cosmetics retailer's points program as a success story.
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Truth Loyalty & CRM retweeted
23 Feb 2025
This! So, how much is your personal data worth when it comes to loyalty programmes? Is a free smoothie enough? Or do you need real-world savings? #CarteBlanche
23 Feb 2025
@clairemawisa @carteblanchetv we get very excited to get loyalty rewards. Are good things for free? As long as the loyalty programme really has a positive impact.
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Truth Loyalty & CRM retweeted
23 Feb 2025
According to loyalty programme expert Amanda Cromhout (@tweetstruth) it's impossible to benefit from every single loyalty programme. Instead, choose the few that will be most rewarding to you. #CarteBlanche @clairemawisa
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Truth Loyalty & CRM retweeted
23 Feb 2025
South Africans love loyalty programmes. But are they true savings or just data-driven business? Points and discounts help, but are we really winning - or just playing into the system? That's #CarteBlanche tonight at 7pm on @MNet channel 101.
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11 Jul 2024
Today’s Blind Loyalty Challenge is with Dr Nejib Ben-Khedher, Divisional Senior Vice President, Emirates Skywards.
youtu.be/VKMj0m0Putw
Blind Loyalty is available now on amandacromhout.com/author or directly from Amazon.
Follow me on instagram: instagram.com/amanda.cromhou…
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10 Jul 2024
Despite the digital age, in South Africa, consumers preferred identifier is swiping a card.
For more loyalty insights, download the Truth Loyalty & CRM & BrandMapp by WhyFive Whitepaper: truth.co.za/articles/whitepa…
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9 Jul 2024
Truth Loyalty & CRM is proud to introduce another 5 of our esteemed speakers for the International Leaders in Loyalty Summit - 11 & 12 Sept in Cape Town:
Buy your tickets here: quicket.co.za/events/261134-…
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5 Jul 2024
A special thank you to the team CoinBridge by Nayax for the endless support of The Blind Loyalty Trust.
Take a look at this video to see how your contribution to the trust has impacted the lives of many sight-impaired South Africans.
youtu.be/xg1ar-TJq6A
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4 Jul 2024
Today’s Blind Loyalty Challenge is with Sebastian Huschner, Product Strategy Lead for Customer Loyalty at Aer Lingus.
This 13-minute challenge is definitely worth a listen and covers:
youtu.be/BDsXQ2zVQB8
Blind Loyalty is available now on amandacromhout.com/author or Amazon.
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4 Jul 2024
Ever wondered how to understand what your customers really want from your loyalty programme? Obvious question, but not always simple to solve. The Truth & Brandmapp Loyalty Whitepaper reveals all and these findings are not unique to South Africa alone.
truth.co.za/articles/
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1 Jul 2024
At Truth Loyalty & CRM we design all our clients' loyalty programmes with simplicity being the number one check for success. Without doubt missing this critical element can cause customer & brand confusion.
Chapter 21 of Blind Loyalty highlights this.
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28 Jun 2024
I dont know about you, but as a loyalty professional, I feel that understanding the nuances and ins & outs of loyalty programme structures is one of the most solid foundations to building a robust programme strategy & design.
Blind Loyalty. Available now on Amazon
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28 Jun 2024
It is quite possibly my greatest pleasure in my career to date to combine the work we do Truth Loyalty & CRM and our trust: The Blind Loyalty Trust.
Together, with the incredible support of the global loyalty industry, we are changing people's lives:
youtu.be/tszuEjsgqIMSpecial
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26 Jun 2024
When we look at the SA market, consumers actively engage in 9.4 loyalty programmes. Statistics from ‘What the British want from loyalty programmes 4.0’ (by Mando) indicates that UK consumers actively engage in only 3 loyalty programmes.
truth.co.za/articles/whitepa…
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24 Jun 2024
Anyone who knows our approach to loyalty knows that we are passionate about the 'magic beneath the waterline' of the Iceberg Effect.
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20 Jun 2024
Today’s Truth in the news is a special edition:
we bring you the Global Loyalty Whitepapers from 2024!
This is a hugely insightful newsletter jam-packed with loyalty insights from various global loyalty whitepapers released in 2024.
Read our newsletter: mailchi.mp/eb96efe68534/the-…
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20 Jun 2024
Today’s Blind Loyalty Challenge is with Andrew Swaffield FRAeS, seasoned loyalty leader and Executive Coach.
Watch our #blindloyaltychallenge for loyalty insights with Andrew 💡
youtu.be/CvZj3tW-fb8
Blind Loyalty is available now on amandacromhout.com/author or from Amazon.
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13 Jun 2024
If you love #loyalty and want to take your understanding to the next level, join us in our Diploma in Loyalty Masterclass - 2 day training in Nairobi on 3 & 4 July.
We are proud to bring this Truth Loyalty & CRM Customer Academy Masterclass in partnership with Creative FCB.
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13 Jun 2024
Today’s Blind Loyalty Challenge is with Suryaveer Singh, Head of CRM & Loyalty at ENOC.
Watch our #blindloyaltychallenge for loyalty insights
youtu.be/71NENH-QtfY
Blind Loyalty - 101 loyalty concepts radically simplified, is available now directly from Amazon.
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12 Jun 2024
Truth is proud to announce Comarch Loyalty Marketing as our Platinum Sponsor for the International Leaders in Loyalty Summit -11 & 12 Sept 2024 in Cape Town.
Buy tickets here: quicket.co.za/events/261134-…
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