A major factor in designing an effective, successful app is employee human-focus design to increase engagement and motivation by the very people that will use it. Functional yes, but also emphasizing the elements of human interaction.
Stop designing ONLY for efficiency and ease of use.
Yes, an app is nicer to use when it is smooth and clear, but this alone is not what gets your customer interested.
It’s time to shift to human-focused design: focused on motivation, not function and efficiency.