I had a great convo with Growth Podcast's @MattBilotti about why your growth marketing #staffing strategy matters & how to figure out the right configuration for your business. Catch the full episode: ow.ly/pmPa50zGm4c

engineers don't just build product; they build mkt infrastructure and oftentimes key elements of campaigns. No eng support = no success.

so nice when GA conversions start to match up to actuals! Until 3rd party javascript records conversion correctly, you are at step 0.

Seems obvious, but many companies aren't properly tracking view-through conversions with FB spend. This leads to false negatives!

I just published “Looking for a Growth Marketer” medium.com/p/looking-for-a-g…