For those who delight in fonts, lust for lettering, and care obsessively about what language looks like.

Joined March 2009
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Good typography, in a way, becomes invisible. Its purpose is to edify and elevate the message being communicated.
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[Linked] How not to butcher a font in 4 easy steps, by @kristaradoeva on @Fontsmith blog: bit.ly/2c3GOBs

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The role of typography is style and clarity. Good typography makes all the difference.
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Choose a typeface based on three things: functional ability, stylistic fluency, and the ability to play well with others.
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30 Jul 2012
Typography is an active response to content and context. More than decoration, typography reaches to the core of what is being communicated.
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24 Jul 2012
A typographer must become a passionate lover of language. “What language looks like” is shaped indelibly by what that language is.
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23 Jul 2012
Typography is a response to the specific context: What is the message? Who is it for? What is the intent? Actively answer those questions.
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23 Jul 2012
Don’t just love fonts, love them for what they enable you to do. Love the elegant utility for which they were created.
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22 Jul 2012
Embrace constraints, for that is where true craftsmanship lies.
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22 Jul 2012
Used well, ligatures edify typography, creating a sense of flow and sophistication. Misused, they can be awkward & unsightly. Be obsessive.
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19 Jul 2012
Genius in type-setting is found in subtle details. The trick is to care obsessively so that the reader doesn’t have to.
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17 Jul 2012
Type must yield back to the underlying purpose of typography: to communicate information in written form with clarity and successful intent.
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17 Jul 2012
Typography gives language a body with which to move and breathe; a way to convey specific meaning.
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16 Jul 2012
Why do you believe typography is important? #typographymatters
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31 Aug 2011
Seth Godin on the web and typography: sethgodin.typepad.com/seths_…

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22 Nov 2010
How to avoid apostrophe atrocities: http://j.mp/b9XozJ (via @ucllc)

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22 Nov 2010
“Space in typography is like time in music” —Robert Bringhurst
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22 Nov 2010
Typography, as with so many things, always comes back to context.
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21 Nov 2010
Marian Bantjes: “To start with, do not put two spaces after periods. Stop it right now and please don’t let me ever see it again.”
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