Founder drakeos.com. The Marketing Operating System for 8-9 figure DTC Brands. Former CMO @The_Oodie
Joined August 2008
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Today I'm launching Drake OS.
The Marketing Operating System for $10 Million DTC brands.
5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.
Here's what it is and why I built it.
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LFG!!!
BREAKING: 🇦🇺 Australia beats 🇹🇷 Turkey 2-0
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Drake OS solves this.
Five connected workflows, installed in your tech stack, run by your team in 12 weeks.
The Forecast sets the target. Marketing Calendar execution workflow shows you how to get there. Merchandising insights aligns the team which products to push. Creative Ops ensures insights produce wining ads.
The Operating Rhythm ties it all together.
When you make 8 fig per quarter the biggest threat isn’t competition. It’s internal complexity.
Too many SKUs. Too many channels. Too many hires.
The discipline to stay simple at scale is harder than building the scale itself 🧘🏽♂️
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Big fan of how Loop Earplugs approaches category entry points.
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If you want to learn more, I wrote an entire creative diversity framework using CEPs featured in @9operators newsletter last year.
Subscribe if you want more good shit like this.
operatorscontent.com/posts/n…
Listening to the @9operators pod with @zachmstuck talking about function over fashion, scaling a simple product sold 50 different ways.
There's actually some really good data on this around the concept of Category Entry Points. CEPs are the situations or needs that make people think of a category and bring brands to mind as potential solutions.
Example, you might think of a specific brand of earplugs in these situations:
- "I can’t focus in a noisy office"
- "My hotel neighbours are too loud"
The more category entry points your product can be accosted with, the higher your mental market share (how many people think of your brand in buying situations).
There’s a 94% correlation between MMS and actual sales market share.
This is the reason why creative diversity is so important.
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I'm definably not 150 IQ but noticing Fable 5 is way more efficient at troubleshooting and providing solutions for my marketing forecast Google Sheets model than every Opus version.
Opus 4.7 and 4.8 seemed to overengineer everything but Fable 5 seems to give the best solution.
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I also like the shiny light blue highlight for reply 😂
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The single biggest issue I see is brands not having a framework to identify diminishing returns for the these trade-offs:
1. What spend and efficiency maximises new customer contribution $
2. What spend and efficiency maximises new customer revenue
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Using Fable 5 to find critical vulnerabilities in meta ads so I can report to the team.
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Tyson Drake | Fractional CMO retweeted
Listening to the @9operators pod with @zachmstuck talking about function over fashion, scaling a simple product sold 50 different ways.
There's actually some really good data on this around the concept of Category Entry Points. CEPs are the situations or needs that make people think of a category and bring brands to mind as potential solutions.
Example, you might think of a specific brand of earplugs in these situations:
- "I can’t focus in a noisy office"
- "My hotel neighbours are too loud"
The more category entry points your product can be accosted with, the higher your mental market share (how many people think of your brand in buying situations).
There’s a 94% correlation between MMS and actual sales market share.
This is the reason why creative diversity is so important.
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Listening to the @9operators pod with @zachmstuck talking about function over fashion, scaling a simple product sold 50 different ways.
There's actually some really good data on this around the concept of Category Entry Points. CEPs are the situations or needs that make people think of a category and bring brands to mind as potential solutions.
Example, you might think of a specific brand of earplugs in these situations:
- "I can’t focus in a noisy office"
- "My hotel neighbours are too loud"
The more category entry points your product can be accosted with, the higher your mental market share (how many people think of your brand in buying situations).
There’s a 94% correlation between MMS and actual sales market share.
This is the reason why creative diversity is so important.
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@Peter_Quadrel visualises this well, but talks about Personas.
Customer personas are research-based profiles of different customer types. They combine demographics, behaviours, and motivations to show who uses a product and why. Example, "Sophie, 28, concert lover" for the earplugs category.
Category Entry Points are the situations or needs that trigger people to think about a category, such as "at a concert", "trying to sleep next to a snoring partner", or "working in a noisy cafe" for the earplugs example. Sophie, the concert lover of course can experience all of these CEPs.
In practice, both can be used together. Personas describe the person or demographic, CEPs describe the situations when people need something.
x.com/Peter_Quadrel/status/2…
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Mystery solved
Jun 3
Conversion rates on Meta ads are at a 12-month low. Is it you, or Meta, or both?
It’s not so simple.
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One of my favourite @naval quotes
"You can escape competition through authenticity, when you realize that no one can compete with you on being you.
That would have been useless advice pre-internet. Post-internet, you can turn that into a career."
Jun 4
I’m happiest when I’m myself.
In an effort to fit in Im often nice or polite. But I realized it exhausts me.
No I don’t want to get on a call.
I don’t have time or even want to.
Recently decided I’m just gonna be myself and do what suits me.
Channeling my inner Larry David.
Not everyone likes him. But I love him.
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Had a call with a NY Private Equity firm who is interested in implementing Drake OS across some of their portfolio companies.
Realy positive feedback. Pretty surreal after launching less than 1 month ago.
Today I'm launching Drake OS.
The Marketing Operating System for $10 Million DTC brands.
5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.
Here's what it is and why I built it.
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One of the things I really like about this is it forces you to confront the ad gap for different products.
Once launched you can then close the feedback loop between creative type, spend and how many product units and sales are realised for the new creative output.
May 29
“how many ads do I need at this spend level”
Is entirely the wrong question
The right question: which formats am I not running, what products need lift, how do I fill gaps?
So I made a creative diversity matrix.
Now I’m giving it away to whoever wants it.
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One of the first things I like to do with a new model is run it through my Drake OS documentation to find efficiencies.
However more often than not the improvements come from client edge cases.
Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors.
Available today at the same price.
ALT Benchmark table showing how Claude Opus 4.8 compares to its predecessor and to other models on tests of coding, agentic skills, reasoning, and practical knowledge work tasks.
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Which one of you did this?
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May 26
the title... sigh.
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Tyson Drake | Fractional CMO retweeted
Keith also gave a similar presentation on The Art of Hiring if you want a longer version.
May 25
How to completely un-f*ck everything you thought you knew about hiring the right person at the right time for the right reason:
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