Strategist. Teaches the D&AD’s creative strategy masterclass. Culture, marketing, technology, and random thoughts. Cyberculture nerd since 1993.

Joined March 2007
414 Photos and videos
Pinned Tweet
2 Jan 2024
Hey, hey. As an early New Year resolution, I've uninstalled most social media apps. I'm going to be here a lot less. For professional stuff, try you-know-where.
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Uri Baruchin retweeted
🏆 @BarclaysWSL champions 🏆 @AdobeWFACup winners Our best ever season! 🩵
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What a team. 🏆
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Just pay her.
"Manchester is my home" Bunny Shaw on her future at Manchester City 👀
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Uri Baruchin retweeted
Dramatic late winners, a perfect home record, and true team spirit. How we won the @BarclaysWSL title 🏆👇
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Andrée 💬 It's been an amazing few days. [Wednesday] evening was amazing and yesterday was also great... You can see for the players it was something special.
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🏆 @theofficialfwa Women's Player of the Year 🏆 Congratulations, Bunny 🩵
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WE'RE GOING TO WEMBLEY!!! 🤩 🔵 2-3 🩵 @okx
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History makers. 💙🤍
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NEW VIDEO On YouTube now. For free. No ads, no sponsorships, just pure uncut content.
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So they’ll arrest 474 people for holding signs opposing genocide, but the people trying to burn down immigration centres have legitimate concerns? Is that right? Have I missed something?
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My new Tangent is about the first great female rock guitarist's magnum opus "Sexual Personae." Topics include decadence, Rousseau vs Sade, chthonian female nature, and post-woke theories of trans identity—or, how the sexed body constructs discourse. Up now on Patreon.
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Every era of pop culture is exactly as irrational as this, but it’s only visible in retrospect
what happened in 2010-15 man. we were seized by some kind of faux frontiersman cult for urbanites. probably the worst cultural era in history: - stomp clap hey music. lumineers, mumford & sons, imagine dragons etc. awful. no redeeming qualities whatsoever - stipped down exposed brick burger halls with signs saying "eat" on reclaimed barnwood. dim edison bulbs. drinks served out of a mason jar - facial hair and flannel. bears and overdone mustaches popular with the soft urbanite types. lumberjack core - relatedly, "manly" trinkets for dudes. beard oil. shaving kits. axes and leather aprons. "modern gentleman" brands in subscription boxes. packaged masculinity for consoomers. closely linked to reddit culture - apothecarycore. every brand became a twee "Co." all using the same serif typeface - heritage liquor and accoutrements. whisky as a personality trait. elaborate glassware setups what the hell was this? why did everyone collectively lose their minds
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Uri Baruchin retweeted
Do one where you go inside Mona Lisa’s mouth
Something fun we discovered: you can use #Genie3 to step into and explore your favorite paintings. Here's a short visit to Edward Hopper's "Nighthawks".
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10 Mar 2025
How GenAI shapes the way you think and what you can do about it. Also, a podcast trilogy. The new newsletter. mailchi.mp/f7985c7031a3/pers…
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10 Mar 2025
What GenAI will do to your brain 🧠 - mailchi.mp/f7985c7031a3/pers…
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17 Feb 2025
Creative paths, thinking traps, mergers, and working from home. New-sletter. mailchi.mp/31f58dbcd5de/pers…
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17 Feb 2025
Creative paths, thinking traps, mergers, and working from home. - mailchi.mp/31f58dbcd5de/pers…
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2 Jan 2024
Hey, hey. As an early New Year resolution, I've uninstalled most social media apps. I'm going to be here a lot less. For professional stuff, try you-know-where.
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5 Dec 2024
and I'm also ubaruchin on the sky one.
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11 Nov 2024
Bots, fluff and the value of honesty - mailchi.mp/2c458441c662/pers…
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29 Sep 2024
Must-read on Apple's changing brand history. Uri Baruchin​ @uriba shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today. thedrum.com/opinion/2024/09/…
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