Today, we’re announcing our $5.5M Seed round to build the first human data marketplace. Backed by Sebastian Thrun (Founder of Waymo), Aglaé (Venture Fund of Bernard Arnault), K5 Global, Diplo, Parable VC, Cox Exponential (CX2), Daniel Greenberg (Founder of MSCHF), Harrison Shih (DoorDash Labs), Kent Lacob (Owner of Golden State Warriors), and more. This brings our total financing to $9 million. (Thread)

Introducing Kled-FD 0.1, the world's best fraud detection and dataset cleaning pipeline. The first all in one system capable of detecting AI generated content, near duplicates, stolen and plagiarized media, screenshots, manipulated and spliced content, NSFW and explicit material, minors and age sensitive content, sensitive and harmful content, and coordinated behavioral fraud rings. Kled-FD 0.1 has been battle tested across 1.2 billion uploads on Kled's data marketplace and is actively running quality checks on over 5 million uploads per day across image, video, audio, and text. Public benchmarks will be released soon. This is the first real step toward making data quality enforcement a humanless process.

Thank you for having me on the podcast @Jason and @alex. Genuinely refreshing, and thank you for supporting us.

LazarBeam has just invested into Kled. 23 million subscribers, one of the biggest YouTubers of all time, and someone I personally watched relentlessly growing up. Welcome to the cap table Lannan. He will be joining, Diplo, PandaBoi, 24kGolden, and all the other creatives who have angel invested in Kled. Proud to have you join us.

Live to earn.

Fully revamped tasks for everyone

Kled is partnering with Vanta and Workstreet to build automated SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance infrastructure for our marketplace. Most data marketplaces stop at SOC 2. We are implementing all four major compliance frameworks, the highest level of compliance infrastructure reasonably available to a company at our stage. This means Kled can fully process, package, and process any type of user data: safely, consensually, and at scale. The leading AI labs and enterprise customers don't just want good data. They want data they can stake their models and products on. Enterprise contracts and institutional buyers require this infrastructure before serious conversations can happen. We're building it now so it's never the reason a deal doesn't close in the future. The data marketplace that wins long term is the one labs and enterprises trust most.

Kled has has 4 record user signup days in a row. We've offically ranked top 100 in the app store in over 82 countries. The United States constitutes our second most downloaded region where we almost crossed the top 100 on the app store finance charts (rank 162). Our overall fraud rate has fallen to a below 13% average, across 1 billion uploads. We have purged and deleted all 68 million uploads from Nigerian users (this data was never sent to any AI labs or entities and Nigerian users keep their payouts). Our support ticket volume has dropped 34% thanks to in-app improvements, even as our user base has scaled significantly. Our app reviews have remained and climbed to a 4.9 star ranking in new developing regions like Indonesia. With an overall 4.6 star ranking across thousands of reviews. Over 60% of new signups are coming from direct referrals, users bringing in users. Our average user completes their first upload within 2 minutes of creating an account.

1 year later.

Why We Ship: @useKled Pokémon Go players generated 30 billion images and videos that Niantic used, and never saw a cent for it. @avipat_ built Kled so the people generating the data get rewarded. 50,000 DMs and three and a half years later, it's the largest human-powered data collection effort in history, distributing rewards on Solana.

Kled just entered voice. Users can record and upload real-world speech, capturing tone, accent, emotion, and context in a way models can actually learn from. We’ll initially support multilingual uploads across: Malay (Bahasa Malaysia), Indonesian (Bahasa Indonesia), and Filipino/Tagalog. Voice is one of the most under-collected, high-value data types in AI today. Accents, tone, emotion, environment. This is the layer models still struggle with. All voice data will be packaged and sold to leading voice foundation model teams, both directly and through our distribution partners. We’ve designed 50 starter tasks, rolling out in our V3 update, so users can start contributing immediately.

There's been a long-held assumption that gig work is for lower-income households. We're watching that change in real time with Kled. We survey 5,000 users every month. Middle-income users have grown from 2.2% at launch to nearly 6%. Steady, consistent, and still climbing. As we've made the platform more frictionless, it makes sense. The effort-to-earning ratio on Kled is fundamentally different from Uber, Fiverr, or anything else out there. We think Kled's live to earn experience can comfortably own more of the gig economy than any other platform, across every income bracket.

AI data collection companies like Kled are paying up to $10,000/month for U.S.-based college students and graduates. No CS degree required. This quarter, we're doubling down on U.S. opportunities by slowly introducing over $30,000,000 in task rewards for qualified, KYC'd users. Tasks are built around everyday human activity: upload 500 selfies for $1,000, record a quick video of yourself taking out the trash for $5, or upload your tax return for $150. All data advances leading AI models, with full consent, anonymization, and fair compensation. Download Kled on the App Store and join the fastest-growing gig economy.

Almost 1 year since Kled launched. Here's a full chart showing daily uploads our platform has processed over time. We're comfortably on track to do 5 billion uploads this year.

We've done 6 million views per week with 0 marketing spend in just Asia alone. Our affiliate system has motivated thousands of people to make posts on X, Threads, TikTok, Instagram, Reddit, etc. We are permanently increasing our affiliate system payout rate from this date forward. Refer your friends and now earn off of their uploads. The best contributors are rewarded the most.

We have conquered Asia. Over the last few days Kled has hit #1 on the App store finance charts in Malaysia, Indonesia, and Philippines. We've run a risk analysis on over 400 million data uploads from these regions, and have found these to be some of our highest quality unloaders. Thank you to all our users out there, and keep uploading great content. We've tripled our payouts for the next 1 week in celebration.