At the risk of this being taken the wrong way, by far the most frustrating thing I keep hearing from Holly and the Gang whenever they do press is some variation of, "We want Warcraft to be for Everyone!"
Stop trying to make it for everyone. We're already here. Make it for US.
You’re not going to retain an audience by telling them that their 20 years of investment needs to be wiped clean to make it simpler for a hypothetical new set of customers.
You’re just going to make them question if it’s worth continuing the sunk-cost fallacy they have for WoW.