So gunmen in Oba, Anambra kidnapped one of the most powerful and richest WITCH DOCTORs in the state last Sunday at his hotel. Two of his aides were killed in process.
Few days later, rumor came out of nowhere that the juju-man turned to a Lion and scared away his kidnappers. They continued by saying he is now back at home, chilling.
After the police -who were still tracking the kidnappers btw- heard the rumor, they went to his house to check and that's when they realized that the rumor is not true. They immediately released a press statement that the man is still missing.
My point is: If this happened in the era of oral history before internet and social media, that's how the man and his people would propagate lies over and over until people believe it and random people start saying someone kidnapped their uncle and he turned to a Lion to scare off his kidnappers.
Juju is 95% PR.