Mike loved building cars on YouTube. He spent hours out in the garage filming rust repair, chrome bumpers, even full restorations.
But for months, almost nobody watched. One video after another led to more and more disappointment. The car builds were great. His passion was obvious. He just couldn't get found and was about to quit.
So he started working with a vidIQ Creator Coach. The first thing the coach told him wasn't, "Post more." It was actually, "Don't change a single thing about your videos."
First, they determined who his ideal viewer is. Then, based on that, they updated the topics, thumbnails, and titles to use words that their ideal viewer actually uses to describe their problem. No more technical language or language that's merely descriptive and not compelling.
Before long, his videos were speaking the same language as the people who wanted to watch content like his.
The result? A video that usually would've died at a couple thousand views climbed to 13,500. That's 8,700 more than usual. Look at the graph: flat for months, then soon after the packaging matched his audience, it took off.
And not only that video, but it's been reproduced across many other videos on his channel, too.
What I love about Mike's story is that it's the same creator in the same garage making the same videos he's always made. He had an audience out there, but they couldn't find him until he changed his language to match theirs.
Now he runs the 75/25 rule with his coach.
While the numbers will vary based on each creator's goals, for Mike, 75% of his videos are built around language his audience consistently uses to describe what they want with their cars. The other 25% are built around who he is and what he wants for his community.
One grows the channel. The other grows the people who want to learn even more with him.
All of this was from the insight of a
@vidIQ Creator Coach who knows what to look for so Mike doesn't keep making the same mistake over and over that throttles his channel growth.
Check out Junk's Automotive:
youtube.com/@junksautomotive