Founder of @icons_8 and @generated_media. Interviewed about #AI by @WSJ, @BBC, @nytimes. Leading a team of 170. Bootstrapped. 25 years in #UX.

Joined November 2008
1,853 Photos and videos
With @claudeai workflows, development splits into a poor man’s $20-200 subscription resulting in extra labor, slowness, and suboptimal result. And rich man’s development with multi max subscription, fast, automated, expensive. Given we already had stagnating price per token and rising context window, we will spend parabolically more on Claude (per person per month). The graph illustrates this trend EVEN before workflows.
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Spoiler: Postiz launched on May 1st. That is the way! #buildinpublic #ai
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Same prompts to Claude, December vs May. Mind blown.As a designer, in a few months I went through 3 stages of acceptance: from "AI won't replace designers" to "designers will do curation" to "design will be art, not industry."
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14 Dec 2025
Being old is when you don’t want iOS Developer Beta on your main phone anymore.
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19 Oct 2025
What to do while a reasoning model is thinking? That’s our new form of boredom.
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19 Oct 2025
Yeah, I wrote this while a reasoning model is thinking.
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12 Oct 2025
Superficial segmentations like age, place of birth, gender, race are useless for predicting people’s character and behavior. Much more common are occupation, political views, education level, favorite celebrity, etc. So next time instead of “where are you from” we should first of all ask strangers “what do you do”.
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11 Oct 2025
Labels on the back of the paintings is bad usability. Otherwise Bo Bardi system is great! Exposing both sides of the painting is democratic and cool.
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Why we still need these tolls is beyond my comprehension. If we have the technology that registers our speed for fines, we can use the same technology for tolls. No transponders, no booths, no barriers. All we need is a credit card linked to each license plate
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29 Sep 2025
"Generated food photography for authentic appeal" - that's the nonsense that a website generator does in its own words. It generates a fake website, with fake food images, and calls it "authentic."
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26 Sep 2025
This painting is called “Logistics monkey.” Why? Because #midjouurney created it in 5 minutes. The rest are chores that took me weeks: upscaling, looking for printer, negotiating, receiving, buying steel, cutting, welding. Robots were supposed to automate the routine. Instead, they automated #creativity, leaving me as their logistics monkey. #ai
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18 Sep 2025
The hardest thing in marketing is to make llms is to tell truth
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12 Sep 2025
User-friendly id - done ✅
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Select your drink with a single tap on a vibrant display – complete with an image of your choice. Convenience at its finest. #coffeemachine #ux
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25 Aug 2025
Some websites hide images on hover, which is a big mistake. Users often focus their attention using their cursor. When a user points at an image, it signals that image is crucial to them. Don't snatch that away. ( 1 tip in the video)
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15 Aug 2025
I was censored by Google Maps and it's funny:
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12 Aug 2025
Here’s how Rio Innovation Week looked yesterday, missing opportunity to pre-sell tickets offline and pre-register visitors with tickets. Today it’s the longest line I’ve seen, 4 blocks long. I don’t know about people with healthy backs, but I’m out.
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12 Aug 2025
I don’t think organizers owe me the flight and hotel - I still enjoyed the city. But I think they owe us all an apology and up to date information. Did you guys managed the line yet? Should we cone back to try again?
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11 Aug 2025
That moment when new features blend seamlessly—just pick your toasting level and bread type. An elegant solution from Mecity Electric. #toaster #ux
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