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so you can just reach 100x the audience online for the same price as paying for an ad in front of a World Cup stadium?
the game is truly gone
Jun 12
Over the next 37 days, New Jersey will host 8 World Cup matches, including the Finals.
Brands are going to pay top dollars for billboard placements.
To own the streets around Madison Square Garden, Penn Station, and Herald Square.
Just so the estimated 660,000 fans coming to watch the World Cup see their logos.
Some of these billboards cost $175k per week.
In traditional media “660,000” passer by people.
Who just want to get to their destinations.
And don't care at all about the billboards.
Are considered a huge audience.
But on the internet, where everybody is actually paying attention.
Because the algorithm only recommends things they like.
It's a drop of water.
On the internet it's a multitude of times easier to reach 660,000 people compared to a billboard.
And even though it's blatantly obvious that, that is the truth.
We still tested it out by spending $5,000 on clipping on Content Rewards and $5,000 on a billboard.
24,000 people saw the billboard and 62 people scanned the QR code.
64,562,883 people saw our clipping campaign videos and 11,000 people clicked.
That's not a 100x difference or a 1,000x difference. That is a 2,690x difference.
Nearly 100x the audience of every fan attending all 8 World Cup matches combined.
Some brands are genuinely still paying millions for a few weeks of physical visibility.
While others are generating millions of views at a fraction of the cost.
The marketing economy has shifted, but most brands still haven't.
That's why our CPMs are still as low as $0.30.
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We’re now in an era where creativity and taste can be a real moat
When launching a product is easier than ever, what differentiates you is your ability to stand out
Which is why we spend so much time creating “movies” at Content Rewards like this one.
May 24
The most controversial event in sports history happens this weekend.
$600,000 to the creators covering it.
Enhanced Games. Live on Content Rewards.
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Ivelin retweeted
May 20
This is what world-class GTM looks like.
Drizzy is hiring teenagers to post vids for 40c CPM.
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Yesterday, an AI agent launched a campaign on @contentrewards
It even booked a demo with us AND attended the call
so crazy
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We bought a billboard to kill billboards. You're welcome.
Apr 10
Physical billboards are dead.
We spent $10,000 to prove it.
Experiment #1
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I used to think discipline was doing the hard thing every day
now I think discipline is knowing which hard thing to ignore
because there are a thousand things screaming for your attention at any given moment.
new opportunities, new tools, people telling you you're wasting your time doing xyz
every yes is a no to something else
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"it's okay to rest" might be the most dangerous sentence in entrepreneurship
not because rest is bad. rest is necessary
but because the moment you adopt it as a core belief, your default setting shifts
you rest more. you start slower. you forgive yourself for things that didn't need forgiving
and suddenly 6 months passed and the thing you were building is exactly where you left it
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Ivelin retweeted
Mar 27
BREAKING: i'm officially opening the $0 to $10k challenge to 500 people
i'll be teaching you guys how to get to $10k within 30 days through clipping for FREE
every participant gets:
-> daily coaching calls with our coaches
-> early access to the best live campaigns
-> real payouts tracked automatically through CR
the rewards:
-> first to $10k wins a Rolex
-> milestones along the way with cash bonuses and merch
-> everyone who completes all 30 days gets merch, a 1 on 1 strategy call, and a cash bonus
500 spots. when they're gone cohort 2 won't open until cohort 1 finishes.
apply here → discord.gg/JtuN7T2t
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only the beginning
soon governments, sports teams, and universities will all be running clipping/organic marketing campaigns
things will never be the same once we’re done
What is “clipping,” the viral marketing strategy taking over the music biz?
• Clipping involves paid editors posting snackable content tied to an artist across multiple accounts to manufacture virality
• It’s done without the artist’s direct involvement, easing the burden of promotion
• Clipping has become so integral to music promotion that labels now include it in their suite of marketing tools
“I don’t know anybody not utilizing [clipping] who’s actually competitive in the marketplace,” says music manager Sam Alavi
variety.com/2026/music/news/…
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stop selling your attention for cheap dopamine
it's literally the currency of existence. the most important asset you own
the raw material required to do anything meaningful
worth a lot more than mindless consumption and ad revenue
casinos spend thousands engineering addictive sounds designed to keep you locked in and trigger emotions
your phone does the same thing for free
and you let it. every single day
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your fundamental belief systems define your entire life
"it's okay to rest" = you rest more, work less, make less money
"money is evil" = you subconsciously repel it
"I'm not ready yet" = you never start
changing these beliefs is one of the hardest things you'll ever do. but it's also the only thing that actually moves the needle long term
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Ivelin retweeted
Mar 21
Meet Tommy.
A creator from Ireland who went from working in a pub to 2 million followers and making $17,000 / month on Content Rewards
This is what earning through clipping actually looks like.
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