A strategy-first brand firm for ambitious leaders, CBOs & CMOs. We help startups launch brands & established brands find their next level of growth. @stoneage
Our mission is to be a partner for more ambitious possibilities. We help leaders apply creativity to every part of their business โ reframing whatโs possible to invent new approaches, take meaningful actions and unlock smarter, bolder solutions. #brandstrategy#wearedendro#Grow
4/5๐ค๐ฃ๏ธ #LandscapeShift: The Rise of Independent Critique - Media trust is at an all-time low, and people are turning to independent voices and thought leaders for information.
3/4 ๐ก Collectives and micro-companies could be a new trend for 2023. For brands, it will be harder to break through with content, which in turn means your future might depend on how you work with and tap into independent voices.
4/4 ๐ Matching your marketing to how your product helps enable your audiences is key. Keep an eye out for independent voices and thought leaders in the industry, they could be the key to growing your brand loyalty.
1/5 ๐ Welcome to the first issue of The Nudge of the new year! In this issue, we'll be sharing some of the trends shaping the way we think about strategy and business in 2023.
4/5๐ค๐ฃ๏ธ #LandscapeShift: The Rise of Independent Critique - Media trust is at an all-time low, and people are turning to independent voices and thought leaders for information.
A thread breaking down CMOs predictions for 2023 sourced from @adweek@BrandInnovators@wsjCMO
๐ฎ CMOs are predicting that 2023 will bring a willingness to take bigger risks while also sticking to tried-and-true methods.
๐ "Companies are looking to improve customer experience through a better understanding of their customers." - Bryce Boothby @McDonalds
๐น๏ธ "The metaverse is not going anywhere, it's about using it authentically." - @AmyChoyne@usta