CRO @ MTN. Outside Consultant, Teague. Founder, 2pml.com. Cofounder, Mizzen Main. And the optimization community, long runs, our family, and writing.
Joined June 2009
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This was one of the most impactful books I've read in years. It’s on the psychology of personal progress. Don’t let the grandeur of the title deter you.
A quote: “The ultimate sign that we have accepted our own agency is when we see ourselves as creators, not just consumers.”
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Web Smith retweeted
27 Mar 2022
Newsletters are visual.
Yes, even the most text-heavy ones.
Your content needs to be good — but good doesn't matter if no one reads it.
Here's how I think about it:
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An exercise to try when you want to put your life into proper perspective. Write a 400 word recap of your life as if you've worked your last day.
I was surprised by how wrong manynof my priorities were and how little the "wins" I cared about mattered in the scheme of things.
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TIL the super market was a post-war innovation that made use of abandoned warehouses and factories.
Before the WWI, all products were behind the counter and measured by the staff. By the 1940s, that was forgone.
Self-service was the key retail innovation of the 20th century.
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Spent some time studying Austrian polymath and hero Viktor Frankl’s ideas on the psychology of meaning (logotherapy), a method used to treat anxiety, depression, neurosis and so on.
Best-selling business author @donaldmiller summarized it best.
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The web3 trade is pre-regulation but no one knows for how long the wild west will last.
The success or failure of this high profile DAO will set the mark for the entire industry. This essay on ApeCoin was inspired by a recent convo with an SEC official.
2pml.com/2022/03/23/apecoin/
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The interconnected retail world:
Apple’s privacy changes hurt Facebook’s advertising business. This hurt many of the brands reliant on Facebook for performance marketing.
These brands are now investing in real estate in Class A retail developments (nearby Apple stores).
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Ralph Lauren may be the only label that spans nearly every social class.
Two people can buy two versions of the same shirt, one is $40 and the other is $400. One is from a mid-west outlet store and one from a Tokyo flagship. And they will believe that they bought the same thing.
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Marketing is known as a tool to sell products but it began as a means of selling ideas.
Here are four products that Edward Bernays’ (the father of spin) sold by selling ideas:
— women's cigarettes
— bacon for breakfast
— P&G’s ivory soap
— pancake batter
Here’s an example:
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The Latest: move over Netflix and the rest, @Amazon now owns Hollywood.
Our take on the acquisition and what it means for the streaming economy and traditional retailers.
2pml.com/2022/03/18/hollywoo…
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