Warner is building a superfan app. It will be cross-platform, connect artists fans directly & probably monetize the hell out em. "I firmly believe in the power of a superfan" - Robert Kyncl, Warner CEO Here's what he has to say about it: "I've assembled a team of incredible technology talent who are working on an app where artists can connect directly with their superfans...and we're focused on making sure that artists get data on these superfans." I thought this was the most interesting piece: "Artists want to work with every single platform...they don't want to optimize just for one platform over another. So a solution like this for superfans has to be a cross-platform solution." Platformless is smart. They may attempt to get around platform exclusivity by offering the same superfan add-ons wherever you stream. We shall see. The app rolls out later this year.