#googleanalytics: 💡 Measure every channel's traffic quality using the concept of 'Value buckets'. In this post we demonstrate how to convert user's multiple visits, pageviews, and behavioural events into a simple measure of depth and intent to purchase.
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IndustryNews | 👁️ Shopify seems to be creating a new 'middle ground' with the 'Shop' app. You get the branded experience of dealing with your favorite brands, but also several conveniences of shopping on a marketplace. Thoughts?
buff.ly/2zAobjX#ecommerce#earlydays
IndustryNews | Google starts rolling out it's advertiser identity program. Users will now see advertiser details and disclosures to know who exactly is advertising to them.
buff.ly/2yHYb5J#digitalmarketing#SEM#webanalytics
#GoogleAds | 💡 How to get more share of audience looking for your product. A structured approach to optimizing your Google Ad campaigns using the 'Lost IS' metrics. ✔️
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#IndustryNews | 🎉 Free version of Google Shopping beginning to roll out now. Have you sorted your Merchant Center feeds to benefit from this extra visibility? Only a question of time before it hits our shores.
buff.ly/2Y0e5mD#SEO#webanalytics#measure
📢 Calling all…
🥋Webmasters
🔎SEOs
📚Publishers
💻Web Developers
We’re rolling out a new series, Webmaster Conference Lightning Talks, featuring short conference-style talks presented by the Google Search team!
Watch the trailer → goo.gle/3abnpXc
#InReverse | If you have physical stores & offline advertising, here are some tips to measure the online impact from your offline presence. Yes, this post is from 2008 and is still gold!
buff.ly/2XyiQ6E#webanalytics#measure#ecommerce