Joined September 2008
183 Photos and videos
๐Ÿšจ Weโ€™re hiring an Engineer Team Lead at @otterlyAI ๐Ÿšจ Is it YOU ๐Ÿซต ? smart team big data challenges remote modern stack (no legacy) You bring: 3 yrs leading dev teams big data experience AI-friendly mindset Details in comments ๐Ÿ‘‡
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Here is the job description justjoin.it/job-offer/otterlโ€ฆ

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Interested in outcomes of real GEO experiments? Watch the GEO webinar hosted by Thomas Peham. "AI Search in 2026: The Strategies We're Betting On" Tomorrow (Thursday) 4pm CET luma.com/knae00ee
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10 AI Tools to replace your tedious work ๐Ÿง โšก Canva โ€“ Create stunning AI videos Gamma AI โ€“ Create presentations with AI Gemini Flash โ€“ AI image generation and editing Otterly AI โ€“ AI search monitoring and optimization Perplexity AI โ€“ Web search/summarization 1/2
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Typefully โ€“ Social media management Kraftful โ€“ Turn user feedback into product insights Leonardo AI โ€“ Game assets & concept art generation Elicit โ€“ AI-powered research assistant Notion AI โ€“ Summarize, brainstorm, and write docs So, which is your favorite AI tool? ๐Ÿ‘‡
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๐Ÿšจ Hot take: "LLM SEO" is misleading marketers into optimizing for the wrong thing. Your customers don't use raw LLMs. They use ChatGPT, Perplexity, Google AI Overviews. There's a HUGE difference. Thread ๐Ÿงต ๐Ÿ‘‡
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7/7 Question for the GEO community: Are you optimizing for models or interfaces? What tools are you using to track your actual AI search visibility? Any thoughts ๐Ÿ‘‡ #GEO #AISearch #GenerativeEngineOptimization
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6/7 This shift changes everything: Content strategy Measurement approach Optimization tactics Success metrics We're not just doing "SEO for AI" - we're creating a entirely new discipline.
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5/7 So what should GEO experts focus on instead? ๐ŸŽฏ Interface optimization > Model optimization ๐ŸŽฏ Real user experience > API performance ๐ŸŽฏ AI search monitoring > LLM monitoring The future isn't about the engine - it's about the entire car.
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4/7 Think about it: โŒ Google's "AI Overviews" โ‰  Raw Gemini โŒ ChatGPT search โ‰  Pure GPT-4 โŒ Perplexity results โ‰  Base LLM output Each adds layers of real-time data, personalization, and UX decisions that change everything.
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3/7 This is why LLM monitoring tools often miss the mark for marketers. They track model outputs, but your brand might appear completely differently in the actual interface your customers see. Even @perplexity_ai admits API vs UI outputs differ in their FAQ ๐Ÿ‘€
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2/7 Here's what most people don't realize: When you search on ChatGPT, you're NOT talking to just an LLM. You're interacting with: LLM Web Search Personalization UI logic API outputs โ‰  User experience
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"๐—š๐—ผ๐—ผ๐—ฑ๐—ฏ๐˜†๐—ฒ ๐—ฆ๐—˜๐—ข, ๐—›๐—ฒ๐—น๐—น๐—ผ ๐—”๐—œ: ๐—›๐—ผ๐˜„ ๐—”๐—œ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ถ๐˜€ ๐—ฅ๐—ฒ๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฅ๐˜‚๐—น๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜†" Ragna Ghoreishi and I had a wonderful chat about the new rules of brand discovery in the AI search era.
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She as a CX and CS specialist and I, as a ๐š˜ฬถ๐š•ฬถ๐šฬถ experienced digital marketer, were discussing about how brands have to change to adapt to the new ๐š‚ฬถ๐™ดฬถ๐™พฬถ GEO game. It was inspiring to be at her Transformative brews podcast.
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GenAI is impacting your brand in search. Here are the Top 10 AI search monitoring solutions otterly.ai/blog/10-best-ai-sโ€ฆ
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