You’ve likely heard that bot traffic is bad for your website. It relies on the goal of those bots and the developers’ intentions. So, which bot behaviors are “good” and which are “bad”? Let’s explore these two categories of bots a little more in our latest article.
Big-name brands like Monster and Redbull dominate this industry, making it harder for little guys to stay afloat. However, that’s not the case for Celsius Energy Drink.
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Red Bull tailors the majority of their advertising to younger generations. Their aggressive, unique approach to marketing focuses more so on a way of life than their actual energy drink. The beverage is featured in their ads, of course.
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National Geographic is undoubtedly one of these companies, with photographs dating back to 1905. As social media was born and Instagram gained popularity, National Geography had over 100 years of content ready to share online.
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In 2010, Converse executed one of the biggest and perhaps most successful PPC campaigns of all time. The popular sneaker company paid Google Ads big bucks to direct teenagers to their website via a sneaky but genius path. The campaign was called “Converse Domination.”
Whereas some businesses might have shrugged their shoulders at the loss of the additional revenue stream, Starbucks saw the music industry’s advancement as an opportunity.
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One of the most iconic marketing wars of its time, Nintendo vs Sega has all the makings of a great history lesson for marketers. From using cheeky, direct language to get gamers’ attention to creating new mascots specifically for the console launch.
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The live stream format was intended to bring audiences together through their love of food. Mashable hosted the event touted to help friends and family prepare a dish. Whether the stated goal was successful or not is up for debate among the actual viewership.